Flushing Posters Help Raise Awareness of Cancer

Public Health England, has launched the first ‘flushable’ posters to raise awareness of a key symptom for both bladder and kidney cancers – blood in pee.
The JCDecaux interactive posters can be found at five locations: Lakeside Shopping Centre in Thurrock, Newcastle Eldon Square, Newcastle Metro Centre, London’s Brent Cross as well as the Oracle Shopping Centre in Reading. They are the first of their kind and will remind individuals to always look before they flush.
The posters feature a call to action, which is hidden behind water, and will be revealed once passers-by ‘flush’ the poster. Early diagnosis of bladder and kidney cancers increases the chances of survival, so being aware of the symptoms is crucial.
Doctor Jenny Harries, Regional Director, for South of England, Public Health England said: “People may be reluctant to visit their doctor if they notice blood in their pee, but the new ‘flushable’ poster is a great way to share a serious message in a fun way. If you notice blood in pee, even if it’s ‘just the once’, you should visit your doctor. Chances are it’s probably nothing serious, but it could be a sign of something else that needs treatment, so don’t ignore the symptoms or put off a trip your GP.”
Andrew Mullins, Senior Project Manager, Creative Solutions, JCDecaux, added: “This is a fantastic special-build campaign highlighting the importance of visiting your doctor at the first sign of change. With 5 units positioned in some of the UK’s busiest shopping centres, Public Health England have the opportunity to engage with the public allowing them to interact with the first flushable 6-sheet from JCDecaux Creative Solutions team, where the message illuminates in red as the water drains away.”
Dr Dawn Harper GP, who is championing the Blood in Pee campaign said: “These brand new interactive posters are a great way of helping to raise awareness of this key symptom, because catching bladder or kidney cancer early makes it more treatable and can save lives.”
The campaign was planned and booked by Carat and Posterscope and will be live until March 27th. It is part of a wider campaign that includes TV, radio, digital and OOH.
Via: JCDecaux