Giant DOOH site 'The Salford Arch' has launched in Manchester

To further transform the Digital Outdoor landscape in Manchester, JCDecaux, has launched The Salford Arch – an iconic, digital advertising superstructure that stretches across 6 lanes of traffic at one of Manchester’s busiest arterial junctions – where the M602 becomes Regent Road and is one of JCDecaux’s largest roadside digital screens with on average 1.2 million impacts every week (DFT).
The Salford Arch will become part of JCDecaux’s newly formed ‘The Gateways’ – a nationwide network of premium Out-of-Home locations along key arterial routes that welcome audiences into major UK cities, such as: London, Manchester, Edinburgh, Sheffield, Leeds and Bristol.
Source: JCDecaux