GNV Turns Iconic Summer Toys into Advertisements for Dogs to Discover

During the summertime, a lot of people leave for vacation. That stays true for the people of Italy. Unfortunately, their furry companions often get left at home
GNV, the leading Italian shipping company, decided to do something about it and partnered with DLV BBDO in Milan to create an advertisement directed to dogs!
They changed the cabins for their ships to welcome on both people and their dogs. To announce this major change, they decided to let the dogs know first by hiding popular summer toys in the dirt. Dogs would somehow discover the toys (either it was staged or perhaps they had a scent on them) and bring the toy back to their owner. Each toy had a small advertisement that basically told their owner that the GNV ships now allowed dogs.
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Via: Creative Guerrilla Marketing