Heineken: It’s Your Call

Heineken and creative agency Rothco, Dublin shows you what happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub.
Jonah Lomu, whose 15 Rugby World Cup tries propelled him to legend status in the game was taking part in a promotional campaign for beer company Heineken in the run up to this year’s tournament.
Guests at Harry Byrnes pub were the first to get a taste of the unpredictability of the coin flip, with Lomu hiding inside what they thought was a regular vending machine, and offering up some customised gifts that left everyone scratching their heads.
Ireland rugby hero Shane Horgan was on hand to reveal the true identity of the contents of the vending machine – much to the surprise and amusement of the rugby fans.
The campaign gives rugby fans the once-in-a-lifetime opportunity to be at the pre-match coin toss at an Ireland match during the tournament this autumn, right next to the team captains, moments before the game kicks-off.
Lomu said: “This Heineken video was a lot of fun to shoot. The Irish are known for their sense of humour across the world, so I was delighted to put that to the test. Seeing people’s faces as they tried to figure out what was going on was a real highlight.”
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