HEX shows the time advantage to passengers

To demonstrate the time advantage gained by taking the Heathrow Express (HEX) to Heathrow Airport compared to other forms of transport such as tube and car, HEX executed a dynamic OOH campaign that showed the length of time taken from any given location.
The aim was to remind existing customers of the efficiency and ease of travelling by HEX whilst also attracting new customers to the network who may not have considered or been aware of the time benefit, whether for their current journey to Heathrow or subsequent journeys.
Using TfL API data and Google travel data the campaign demonstrated the time it would take to travel from each specific location to Heathrow Airport at that particular moment by different modes of transport.  HEX data was also integrated to ensure that accurate information, including any disruptions, was factored into the CMS platform.
The campaign, created by Posterscope, Carat and Liveposter, is appearing on ECN screens, Rail D6s and Euston and Liverpool Street Motion and Rail Transvision screens until the end of October.