#HuffPostUK

To promote the launch of the UK edition of the Huffington Post, the US news and current affairs website, Posterscope UK in partnership with Total Media, MBA, JCDecaux and LocaModa, produced a dynamic digital OOH campaign that reflects the ‘real-time’ nature of the brand.  Ads on digital screens across a number of mainline stations, invited the public to tweet their opinions and views on the day’s top news story.  A genuinely automated system enabled consumer tweets with the #HuffPostUK hashtag to be played out live on the OOH screens.