If Carlsberg Did Christmas Trees…

Carlsberg unveiled a beer dispensing Christmas Tree for one day only with glass shaped boubles for passers by to drink from.
The first 100 customers got to take away a ‘beerble’ and throughout the day people were encouraged to have a ‘hoppy’ christmas, drinking from the free and engage in social media competitions to win even more prizes.
It follows on from the beer dispensing billboard that appeared in Shoreditch recently as Carlsberg look to kick start their ‘if Carlsberg did…’ campaigns again with ‘If Carlsberg did Christmas Trees’.
Via: PR Examples