Living posters highlight the harmful effects of drugs

To show the harmful effects of cocaine on a drug addict, Brazilian advertising agency Talent created ‘living’ poster ads that are consumed by live mealworms over time. Printed on dough, the ads show the faces of drug addicts which over time are eaten away by the grubs. The sites were placed in Gallery of Rock in Sao Paolo—an area notorious for cocaine dealing and consumption.

Via: DesignTaxi