London City Airport launches City Icon

City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site.

Part of the Wildstone designed City Suite portfolio of digital sites, City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site.
Comprising of a double sided 3m x 6m 6mm LED screen.  The Icon is seen by 100% of people using the airport.  It dominates the main forecourt and is specifically located to capture all Departing and Arriving traffic.    The area around the Icon will be transformed in the coming weeks, to include a green area and bespoke seating for passengers.
The final addition will be the City Welcome site which includes a 10m x 3m LED screen set amongst a living wall and bespoke lighting scheme at the entrance to the main airport and Private Jet Centre.
Via: Outsmart