LoveContent 2014 – Digital OOH Creative Awards Announced

Creative showcase for the digital out-of-home industry, LoveContent has announced its 2014 Showcase & Awards program. Sponsored by Spafax and working in association with the Outdoor Media Centre, the LoveContent team are calling for campaign submissions from creative agencies, digital network owners, outdoor planners and DOOH advertisers across 7 award categories.
For 2014, LoveContent will be seeking contenders for the most innovative campaign idea; the best creative use of a digital site, the best branded creative; and the overall best or most ambitious digital campaign of the year. We are also pleased to be introducing some new categories; sales team of the year; the planning award and the pitch of the year award.
Launched in 2011, LoveContent has become a unique reference point for the fast developing digital out-of-home industry. Its online archive has over 200 examples of creative campaign work that demonstrate not only the fantastic opportunity digital out-of-home offers, but how quickly the reach and technical capabilities of the medium are maturing.
Niall mcBain, CEO of headline sponsor Spafax explains:
‘Growing at more than 20% a year, the UK DOOH industry has seen remarkable investment in digital infrastructure over the past few years – with high quality screen installations transforming our roadsides, shopping malls, transport hubs and stadiums up and down the country. These new digital canvases provide an incredible technical and creative opportunity for those brands brave enough to embrace it. The LoveContent Awards are all about acknowledging the organisations that are really pushing the boundaries and driving this medium forward to ever greater heights’.
The website at www.lovecontent.org will be open for submission on Monday 7th July and the first round of judging will take place by the middle of September. For 2014, judging is open to all members of the DOOH Industry organisation ‘The Screen’ and to any attendees of their thought-leadership briefing events over the last 12 months. Final adjudication will be overseen by a small panel of industry commentators under the watchful eye of Mike Baker, CEO of the Outdoor Media Centre, before a special Awards ceremony to be held at The Charlotte Street Hotel, London on November 4th.
For more information or to submit entries, please contact:
Lisa Goldstein at The Screen: M: +44 (0) 7952 407 974 E:  lisa.goldstein@thescreen.org.uk or visit www.lovecontent.org