Magnum Ice Cream Celebrates 25 Years of Pleasure in Amsterdam

To celebrate ’25 Years of Pleasure’ Unilever’s Magnum and JCDecaux Holland ran a campaign from the 21st to the 28th of May, giving people of Amsterdam the opportunity to redeem a free personalised ice cream!
To mark Magnum’s special occasion, JCDecaux fully wrapped a bus shelter and placed a hostess on site wearing a distinctive Magnum-inspired dress, to give out balloons and distribute special Magnum-Coins to intrigued passers-by.
Using these Magnum-Coins, passers-by could visit the Magnum department store that was right next to the bus shelter and create their own personalised Magnum ice cream.
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Via: JCDecaux One World