McDonald's Dance Off to a Flyer

McDonald’s Free Breakfast Friday returned on February 26th. The countrywide promotion saw thousands of hot breakfasts given out completely free of charge. All 89 branches of the food chain in Ireland gave customers the option of a free Sausage and Egg McMuffin or a free Bacon and Egg McMuffin ’till 10am. To build excitement in the week leading up Eclipse Media incorporated a special interactive screen within an Adshel 6 Sheet on South Great Georges St. Software by Cawley Nea\TBWA enabled passersby to have a photo taken of themselves and then transposed via faceshift to a groovy animated dancer. There was then the option of sharing their video on McDonald’s Facebook page. The OOH campaign was planned by Mediaworks and Source ooh.
“Free Breakfast Friday is all about rewarding our customers and delighting them with something unexpected. This site allowed us to build excitement and a sense of urgency in the run up to the event. We were delighted to support our national Outdoor campaign with this innovation. The customer experience and the extended reach through social sharing certainly heightened Free Breakfast Friday’s impact and ultimate success.” Gill Blake-Swift, Senior Brand Manager at McDonald’s.
Video Below:
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