Milka Tender Vending Machine

psLIVE and Posterscope Iberia developed the ‘social vending machine’ for Milka’s ‘Dare to be Tender’ campaign.  Residents in five Spanish cities, Bilbao, Seville, Madrid, Valencia and Barcelona, exchanged ‘tender’ messages on Twitter using hashtag #porunmundomastierno in return for their favourite Milka chocolate bar.  The campaign also featured hostesses to encourage people to participate at the shopping malls, where the fully branded vending machines were located.
Over a five-week  period, more than 5,300 tweets from the machines were received.
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