Monogramming by Burberry

The product launch of the ’My Burberry’ fragrance, harnessed the power and presence of the iconic ‘One Piccadilly’ site by launching an interactive digital campaign in the heart of London.
The activity invited passers by to monogram their initials onto a bottle of ’My Burberry’ via a mobile website. The integrated technology used within the campaign instantly projected the personalised bottles live onto the One Piccadilly screen for the creators to enjoy and share through social media.
With Burberry’s flagship Regent Street store round the corner and a newly opened make-up store within close proximity, consumers were able to easily visit a Burberry store to buy their personalised bottle.
Agencies involved: Vizeum, Posterscope, Candyspace and Storm.