North Face Campaign Uses Weather Triggers to 'Embrace the Outdoors'

For The North Face’s first campaign with Posterscope we used our partnership with Liveposter to bring to life what the brand is all about, embracing the outdoors. By using weather triggers we were able to update the copy in real time displaying a ‘Never Stop Exploring’ creative when the temperature was above 10*C & a product related ‘Thermoball Jacket’ creative. This ran across a range of digital formats including the iconic One Piccadilly site located in the heart of London’s Piccadilly Circus.
This campaign is another great example of how we can use our partnerships to make DOOH more relevant than ever. Reaching our audience at the right time & within the right mindset.