O2 launches 'Make them Giant' dynamic campaign

Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content.
O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose.
The creative makes full use of the 40m board with an illustrated England team lined up across it, followed by the message “Make them giants.” The total number of messages being tweeted is also shown.
It was launched at Waterloo prior to its TV campaign and was planned and booked by Media Planning Ltd t/as Havas and Posterscope.
Via: JCDecaux