OOH asks passersby to open the magical suitcase

To promote new blockbuster ‘Fantastic Beasts and Where to Find Them’ Posterscope Netherlands, Vizeum and JCDecaux teamed up on an engaging OOH campaign. 
Fantastic Beasts and Where to Find Them is a 2016 fantasy film directed by David Yates and distributed by Warner Bros. Pictures. A prequel of the Harry Potter film series, the film was produced and written by J. K. Rowling, in her screenwriting debut, and inspired by her book of the same name.
The film introduces fans to a menagerie or magical creatures from the wizarding world, as they escape from the magical suitcase of magizoologist Newt Scamander .
In this OOH campaign, the magical suitcase from the movie was translated into key element of the poster which, when opened,  played a movie trailer which then led to an interactive introduction of the movie.
The campaign involved two spectaculars dominating two squares in the centre of Amsterdam,