OOH sites distribute Bieber posters to fans

Justin Bieber, the face of Calvin Klein, is currently appearing all over the streets of Amsterdam modelling the new line of boxer shorts, in this campaign booked and implemented by Posterscope Netherlands and PSI.  In addition to the city centre CLP network, an additional poster giveaway experiential element was included to satisfy the demand for Bieber posters following the campaign hitting social media.
Two of the sites, JCDecaux’s ‘Mupi on Rembrandt and Van Baerlestraat, located in high footfall areas and in close proximity to the CK store were specially adapted to dispense ‘wrapped’ posters for the fans to take home.
The campaign took place in Amsterdam on x2 of the CLP’s located in central high footfall areas frequented by the Calvin Klein audience, and in very close proximity to the CK store. The CLP’s were adapted so that posters of Justin Bieber (the face of the campaign) were distributed from the bottom of the site already rolled up, for fans to take home.
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