Oreo Creates Moments of Connection in China

Posterscope China were tasked with increasing the relationship between the Oreo brand and their customers as well as increasing the number of subscribers to Oreo’s official Wechat account.
Interactive screens at bus shelters were the main the format used, leading customers to the Oreo Wechat account by scanning QR codes and getting them to make funny faces. Their faces then appeared on the bus shelter LED screen.
Over 8,400 people interacted with the screens with 5,975 people subscribing to the Wechat account.