Outdoor Plus Secures ‘The One’ In a Landmark Development For the DOOH Sector

In a major new acquisition for the out of home industry, Outdoor Plus has secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London.
The One, a brand new development located next to Hyde Park and positioned at either end of the Piccadilly Underpass in Knightsbridge, promises to be a spectacular and exclusive addition to the London digital landscape with the two high definition screens providing access to an enviable upmarket audience in an area of true media scarcity.
Launching in autumn 2016, The One will target London’s most affluent and high profile addresses; Mayfair, Belgravia, St James’ and Knightsbridge.  In addition to London’s AB commuters, The One will deliver a global audience due to the concentration of luxury hotels in the area and the proximity to Harrods, Harvey Nichols and Fortnum & Mason. The two screens will have a fortnightly reach of over 2.1 million.
Since launching the Eye at Holborn in 2011, Outdoor Plus has been committed to developing the very best iconic digital out of home in London and is now market leader in this sector with a 30% share.  The launch of The One is Outdoor Plus’ nineteenth landmark location, providing brands with the most valuable public communications network in London.
The site, designed by Wildstone on behalf of Westminster City Council, will significantly improve the underpass and introduce a new display berth for public art.
Jonathan Lewis, managing director at Outdoor Plus, said: “The development of The One signals another significant investment from Outdoor Plus and we are delighted to be bringing London’s most elite advertising location to market. At a time when advertisers have more media choices than ever, we are excited to be able to offer them a truly unique opportunity to target a highly coveted global audience in the very heart of Central London.”