Posterscope Brazil creates Heineken promotion panel at Rock in Rio

With 16m x 3m, a mega panel of Heineken, the official beer of Rock in Rio, was developed and installed by Posterscope Brazil one of the main the festival access roads.Media Specializing in out of home and brand experience, the multinational company Dentsu Aegis Network applied volume and Blockletter, offering 3D effect to the letters and images, and LED lighting, enhancing the brand and the product. This outdoor media integrates the different activations of the brand to the event, which ranges from actions at points of sale to attractions and spaces within the City of Rock as the Tyrolean Heineken. The mega panel was adopted in order to get the public going to and from the event. So it will be on Avenida Ayrton Senna, Barra da Tijuca, in Rio de Janeiro throughout the festival period.
Via: Fernando Vasconcelos