Posterscope launches new office in Nigeria.

Posterscope has formally launched its Nigerian office. Nigeria is the 32nd market globally that Posterscope is venturing into and the third in Sub-Saharan Africa after South Africa and Kenya.
To mark the launch, Posterscope Nigeria invited advertising industry stakeholders to attend a full day thought leadership conference it was hosting at Protea Hotel Ikeja, Lagos where it was joined by experts from Posterscope markets around the world who shared knowledge and discussed how convergence and connectivity are defining the future of out-of-home media.
The conference which was endorsed and co-sponsored by the Outdoor Advertising Association of Nigeria (OAAN) was attended by advertisers, media owners, regulatory agencies, media independents and creative agencies.
Speaking at a press conference prior to the conference, David Gordon, Global Insight DirectorPosterscope Worldwide said Nigeria is a significant market for Posterscope and its multinational clients and added that “the out of home space has never been as important for communicating to the always-on connected consumers who are empowered to comment, search and buy, throughout their OOH journey. The increasing availability of location data from mobile operators is leading to greater efficiency of OOH panel selection both static and digital, as we understand where and when consumers are searching for specific product categories”.
Dan Oshodin, Managing Director of Posterscope Nigeria said “Posterscope’s focus on putting the consumer at the heart of OOH planning will cause a significant shift in the way advertisers consider the medium, the catalyst for this is our imminent launch of OCS, Out-of-Home Consumer Survey, our consumer insight research that enables us to look at the OOH landscape through the lens of the consumer”. Oshodin added that “OCS will help us optimise plans and enable us to determine the most efficient format and environment mix to engage consumers at the right time, in the right place and in the right mind set”.
Other speakers at the conference included Charles Chijide, president of OAAN; Bruce Burgess, Development Director, Posterscope Sub-Saharan Africa; Vikrant Tandle, Chief Operating Officer, Isobar Nigeria; and Uzoma Okoye, Managing Creative Director of Etu-Odi, a fast growing creative agency based in Lagos.
With this launch Posterscope has unveiled all 6 of its service pillars in the Nigerian market including OOH strategy/Ideas/Innovation, Full Service OOH Planning/Buying, OOH Implementation/Project Management, OOH Brand Experience/Activation, OOH Production Management; and OOH Auditing/Tools & Specialist Consulting.