Primesight and Talenthouse Announce Ultimate Canvas Winner

As part of its “The Ultimate Canvas” campaign, Primesight has partnered with breast cancer charity Future Dreams and creative platform Talenthouse to create an out-of-home (OOH) campaign about survivorship and focusing on life after cancer.
With over 400 entries submitted, Dan Kelly from adam&eveDDB’s “Cancer Erasers” came out on top and his creative will appear on £250,000 worth of outdoor advertising space throughout the UK later this year.
Future Dreams’ Spencer Leslie said of the design: “As a trustee of Future Dreams our role is to continue the legacy created by our founders Sylvie Henry and Danielle Leslie. Coming from artistic backgrounds they would be thrilled and delighted by this competition and the quality of the ideas that have come forward. They wanted so much to make a difference and this competition has. We are extremely grateful to everyone who has participated and thrilled with the end result.”
Discussing their concept, adam&eveDDB said: “This entry is a visual representation of the charity’s ethos and work. Sylvie Henry believed that cancer diagnosis doesn’t erase who you are. Future Dreams has been fighting to erase breast cancer from women’s lives since 2008 with one-to-one emotional and physical support.”
One of the judges on the panel, Julia Leckey, Founder and Creative Director at Honest, commented: “I’ve had Stage 3 cancer which put me on a new path with a clear life purpose. This entry had resonance with me and working in the creative industry I’m a great believer in a strong message with a clear purpose. This entry answered that brief.”#
Fellow judge Naren Patel, CEO at Primesight, added: “I’m delighted to be able to use the power of our billboards in spreading the inspiring and positive message at the heart of Future Dreams. Partnering with Talenthouse and Campaign has allowed all of us to put the huge impact of outdoor advertising to a good cause. ‘Cancer Erasers’ is a simple but clever idea that I know will make an impression on the streets of the UK.”
To donate to Future Dreams and help them continue to support, research and raise awareness of breast cancer please visit www.futuredreams.org.uk
Via: Outsmart