See Art From the Sky in Brazil

In Brazil, a new campaign for Unilever-owned ice cream brand Kibon features beautiful artwork on rooftops in a place called Morro do Alomeo.
Titled ‘Raise the Roof’, visitors and residents will then be able to see the artwork while on a cable car between the stations Baiana, Alemao/Kibon and Itarare.
The aerial exhibition is conceived by Open, the activation arm of agency Borghi/Lowe. Teaming ten local artists with local residents, a total of 22 artworks were designed on canvas, and later displayed on the rooftops of houses in the area.
It aims to bring not just ice cream, but culture, to the community, enabling residents to work together with the artists in a way where information and experience can be shared.
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