Smartphone-Assisted Easter Egg Hunt is Latest Use of iBeacons

Fabergé‘s Big Egg Hunt, which benefits two nonprofits, Studio in a School and Elephant Family, is a fun event brightening up the streets of New York for Easter and an experiment in using iBeacon technology in public non-retail spaces. Over 275 egg sculptures, each about 2.5 feet tall, have been scattered around New York City, and each has been decorated by a well-known artist, photographer or designer: participants include Ralph Lauren, Tommy Hilfiger, Diane von Furstenberg, Warby Parker and Naeem Khan.
Each egg is up for sale, and those who ‘check in’ at the egg can bid on it using the egg-hunt app. The location of a specific egg will remain a secret until 10 people have checked in by that egg. After that, the egg’s location will appear on a public interactive map. The intensified bidding that will ensue will benefit the two above-named organizations. Users of the app are also entered to win more than $30,000 worth of Fabergé jewelry.
Nomi, a startup organization that works with iBeacons, helped put the technical aspect of the project together. As they told Fashionista, it was an opportunity for them to prove to their other clients that the iBeacon platform can withstand unusual deployments.
The eggs will be gathered together in a free exhibit at Rockefeller Center on April 18-25; they will be auctioned off on the 22nd, with the egg hunt ending on April 26th.
Via: psfk