Do something good before you become a zombie

You won’t need your organs when you turn into a zombie! For the Walking Dead season premiere, FOX partnered with K2 and created an innovative campaign that will leave you feeling empty.
They decided to do something good before people turn into zombies. They gave out statements of intent to donate your organs before you die (or turn into a zombie). They also organized a 3-day event that took place at Warsaw Central Station where they could learn more about donating their organs, or even take a zombie selfie.
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Via: CreativeGuerillamarketing