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Banks's Beer transforms disused building into a giant advent calendar

Banks’s Beer, the Marston’s-owned brand, is turning a disused building into a giant Advent calendar.
Each of the 25 windows will feature Christmas-themed graffiti design and commentary, revealing “the things we’re all thinking, but don’t dare to say”.
“Tells Christmas like it is” will be in Wolverhampton, the home of Marston’s, and aims to engage a younger audience. It has been created by Martin Gillan at Big Al’s Creative Emporium.
Gaynor Green, marketing manager at Marston’s, said: “While Banks’s remains proud of its rich heritage, our focus has been to give the brand a new lease of life by appealing to a fresh audience.
“Throughout the past year, the ‘Tells it like it is’ campaign has gone from strength to strength in capturing the brand’s modern and ambitious stance, and this latest instalment takes the idea to new heights.”

Via: Campaign Live

Very.co.uk Leverages Real-Time OOH for Christmas Advent Calendar Campaign

Online department store, Very.co.uk, will promote daily deals in real-time across out-of-home sites as part of an integrated campaign in the lead-up to Christmas.
For two weeks during December, the British public will see the best deals available each day from Very.co.uk through real-time OOH ads using Liveposter technology. The offers will be showcased across a variety of locations including rail, roadside and cinema through an advent calendar creative in keeping with the festive spirit that has been designed by St Lukes.
The activity forms part of the wider Christmas campaign that has been devised and implemented by media agency Vizeum and OOH specialists Posterscope. The aim is to offer Very.co.uk the flexibility to be reactive and deliver the most relevant content possible across different channels. In November, this involved using radio schedules and a flexible template to change messages at short notice.
Jon Owen, retail brands and trading director at Shop Direct, the company behind Very, commented “The countdown to Christmas has begun and following a hugely successful Black Friday we move into our Cyber Week deals where it’s important that we’re able to bring consumers our most up to date offers. We’re delighted to have the opportunity to do this in real time by taking such a flexible and innovative approach. ”
Leia Reuter, Business Director, Posterscope said: “Retail brands are always looking to take greater control of their advertising, delivering the most relevant content possible at the right time. This campaign uses Liveposter’s technology to do just that in the most efficient way possible by allowing Very.co.uk to make sure that consumers are receiving deals on products that are available now.”
Via: The Drum