KLM connects passing airport travellers by translating languages in real time

Airports are crowded with people from different backgrounds. For Christmas 2017, KLM brought them together with Connecting Seats. Two seats were placed in a departures lounge and  translated every language in real time, so people with different cultures, world views and languages could understand each other.
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Via: Guerilla Blog

Primesight expands airport portfolio for advertisers

Primesight have announced their win of the airport advertising contracts for Glasgow, Aberdeen and Southampton, with plans to invest £1.5 million in upgrading the digital estate and introducing new sites. With the addition of the new five-year contract, Primesight can now help brands reach a domestic audience of 136 million passengers.
The wins put Primesight firmly in the position of number one OOH media owner for airports and means the company now reaches 48% of UK airport audiences.
They will be taking over the contracts for Glasgow and Aberdeen Airports from JCDecaux from January 1, 2018 and Southampton Airport from Eye Airports on April 1, 2018. These wins are in addition to their existing portfolio of airports which include London Gatwick, London Stansted, Manchester, East Midlands and Bournemouth.
Sarah Parkes, Director of Operations and Development said: “We are delighted to have won contracts with Glasgow, Aberdeen and Southampton Airports allowing Primesight to reach even more travellers and consolidate our position as #1 for Airports. For brands, this is a great opportunity to target a much sought after and growing audience with creative campaigns that can truly take advantage of the airport environment. We look forward to working with the Airports and continuing to expand our portfolio in this sector.”
Via: Primesight 

JCDecaux Airport launch latest research survey 'Travel Unravelled'

This week JCDecaux Airport UK launched their latest research study ‘Travel Unravelled’ to the market.
Travel Unravelled explores the travel and spending habits of the travel elite, an audience found passing through  concessions on a regular basis as they travel the globe on both business and leisure. The study was conducted in conjunction with Condé Nast and aims to further knowledge of the travel category and how advertising can play a very significant role in the travel decision making process.
The extensive study revealed that the JCDecaux Travel Elite:
• Invest significantly in travel with nearly 1 in 10 spending £20k+ annually
• Are inspired to think about future trips while at the airport (54%)
• Consider travel brands at the airport as eye-catching, informative and inspiring
Steve Cox, Marketing Director JCDecaux Airport UK says: “The global travel market is a key economic driver, generating 10% of world GDP and accounting for 1 in every 11 jobs. The travel sector is also one of the most significant in terms of advertising spend at the airport. This research both highlights the communications benefits driving this media investment, and suggests ways in which advertisers might maximise the effectiveness of their airport activity.”
For more information on this research project, please contact
Via: JCDecaux

Travellers Enjoy Samsonite’s New VR Game at Sydney Airport

Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.
Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
The game challenges players to find five Samsonite Curv suitcases as quickly as possible at famous Paris landmarks: the Eiffel Tower, the Louvre and the Arc de Triomphe.
Travellers who play the VR game are transported to Paris through 360 degree imagery and a piano accordion soundtrack, brought to life from oOh! Edge’s bespoke display units Connect, at Sydney’s Qantas Club Lounge.
Research shows Qantas club members spend around 42 minutes before their flight enjoying time in the Qantas Club Lounge, which provides an ideal environment for activations that engage more deeply with travellers who like premium products.
Dara Tang, National Marketing Manager at Samsonite, “As the leading global luggage brand, we wanted to interact and bring our brand identity to life with potential customers. This virtual reality game perfectly represents Samonite’s focus on innovation and cutting-edge technology,”
A Samsonite Curv luggage pack is being awarded to the top player each week. A major prize of a return trip to Paris for two and a Samsonite Curv Luggage pack will be awarded at the end of the activation.

Heathrow's business lounge iVisions are live

The roll out of Heathrow’s latest digital network, the Business Lounge iVisions, began at the start of the year with the installation of the first 3 high definition screens. Located directly outside the entrance points to the North and South British Airways Lounges in the prestigious Terminal 5, the 80 inch iVisions are unmissable to the elite Business, Club and First Class passengers.
Luxury retailers Gucci and Oakley made fitting launch partners for the new premium network, as they aim to reach the most affluent of passengers passing through the airport to encourage extravagant purchases and high level spending.
This premium network will roll out across a further 9 business lounges over the coming weeks, and once complete will provide advertisers access to an exclusive audience of affluent leisure travellers and influential business leaders, equating to around 3.2 million passengers per annum. 
Via: JCDecaux

Primesight expands its portfolio with acquisition of Airport Media Ltd

Primesight Ltd has acquired Airport Media Ltd.
The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports.
Primesight will now be in a unique position to deliver advertising impressions to over 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% of all airport footfall across London and 40% of all UK.
Sarah Parkes, previously Managing Director of Airport Media, will become Managing Director of Primesight’s Airport team.
Matt Teeman, Managing Director of Primesight Ltd, said: “This exciting acquisition is a significant addition to our business and is pivotal to our overall growth strategy. Sarah brings a wealth of experience to drive continued growth in this sector for us and we are delighted to welcome her and the Airport Media Team to Primesight.
“This year Primesight has been focused on building on the opportunity we identified to become the UK’s number one airport media owner following our appointment by MAG in May 2016.
“We are delighted to be able to incorporate these two key airports within our portfolio, improving our market leading ownership of this environment. Airports provide highly attractive audiences with long dwell times and we believe that the combination of these audiences with screens, mobile and beacons will really drive this sector.”
Sarah Parkes, Managing Director of Primesight’s Airport team, said: “It is great to be joining Matt and the team at Primesight. Our joint proposition will create a commanding position in the airport environment from which we can deliver scale, innovation and powerful advertising campaigns that not only make an impression on these valuable audiences but also enhance the airports dynamic and premium environment.”

Dynamic, digital out-of-home, multiple language campaign targets flight arrivals for O2

PSI, Posterscope’s international division, has launched a unique digital out-of-home (DOOH) campaign for O2 using the Liveposter Platform, to promote the company’s International Sim.
The campaign is targeting travellers from Eastern Europe and Ireland as they arrive at Gatwick, Stansted and Manchester airports and is running on DOOH screens in the baggage reclaim and digital 6-sheet screens in arrival halls throughout October and November.
In what is a media first, the campaign  is using a combination of flight arrival data, dwell time data and baggage reclaim data which triggers dynamic messaging not only to the appropriate individual carousels and screens, but also in the native language of flights as they land from Poland, Ireland, Bulgaria, Romania, Hungary and Slovakia.
The DOOH campaign is part of a wider advertising campaign, including Social and Display planned and bought by Forward Media, with creative by VCCP.
O2’s International Sim offers UK calls to international mobiles and landlines in over 200 countries with no connection charges or hidden fees and comes complete with O2 minutes, O2 texts and data.
Miriam Buireu, Account Director, at PSI said: “The baggage reclaim data now available to us means we can create and deliver even more highly targeted campaigns in airport locations.  This campaign for O2 will not only reach the right people, at the right time, but will also show creative executions in their own language.  What could be more relevant and more engaging?”
Jenni Gabbarelli, OOH Director, Havas Media Group added: “O2 was looking for an exciting and dynamic campaign to promote its International Sim to visitors from Eastern Europe and Ireland.  The ability to reach these travellers as they arrive at the airport and speak to them in their own language as they wait at the carousels in highly innovative and we are excited to see the results.”

Primesight Expands into the UK Airport Market

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016.
The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.
Manchester and London Stansted are the third and fourth busiest passenger airports in the UK and the focus of significant investment from MAG.
The partnership will recognise and leverage the customer and marketing benefits that can be realised through exciting opportunities being developed at a new generation of smart airports, as they serve growing passenger numbers. Ad technology, combining digital displays and personalised communication across customer touchpoints throughout the airport journey will create a powerful and valuable marketing proposition for regional, audience-focused and destination-based clients.
Naren Patel, CEO of Primesight, said: “Primesight is delighted to be awarded this contract. MAG has an exciting environment, which is growing in diversity and number of passengers. New routes, improved terminal facilities and MAG’s active interest in developing great advertising opportunities will allow us to create more engaging and relevant advertising opportunities in these unique spaces.”
Mark Schofield, Head of Advertising at MAG, said: “We are very happy to be working with Primesight to deliver our OOH advertising. Primesight’s ideas are ambitious and innovative and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones with Primesight’s expert help.”
Meanwhile, Primesight’s Rubbi Bhogal-Wood is being promoted from Business Director to Head of Sales for MAG.
Via: Outsmart

London City Airport launches City Icon

City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site.

Part of the Wildstone designed City Suite portfolio of digital sites, City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site.
Comprising of a double sided 3m x 6m 6mm LED screen.  The Icon is seen by 100% of people using the airport.  It dominates the main forecourt and is specifically located to capture all Departing and Arriving traffic.    The area around the Icon will be transformed in the coming weeks, to include a green area and bespoke seating for passengers.
The final addition will be the City Welcome site which includes a 10m x 3m LED screen set amongst a living wall and bespoke lighting scheme at the entrance to the main airport and Private Jet Centre.
Via: Outsmart 

Nielsen Study Confirms Air Travelers Notice Airport Ads and Many Interact With Them

According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in.
The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products.
More than three-quarters of leisure and business travelers  also indicated they notice airport digital ads; while over one-third of travelers surveyed confirmed they’ve visited a website or used an app to find out more about a product or service advertised inside an airport.
The products that consumers are most interested in learning about include electronics, such as cameras and TVs, which top the list at 60 percent, followed closely by hotel and travel services at 58 percent.
Sixty-four percent of business frequent flyers are most interested in learning about travel amenities and services, and 73 percent of business and consumer travelers said they were interested in physically interacting with technology products such as laptops, tablets and smartphones through experiential opportunities in the airport.
The study also identified a range of new opportunities that allow advertisers to reach leisure flyers through digital and large format printed media, as well as interactive programs and on-site activations.
Brands employing proximity-based media strategies get positive results, as about 80% of frequent consumer and business travelers remain connected to WiFi while they are at the airport. This high-level of connectivity enables marketers to complement their airport media advertising with location-based mobile ads.
The proprietary Nielsen Airports Study, conducted from October 15, 2015 through October 26, 2015, consisted of 2169 online survey respondents was conducted on behalf of Clear Channel Airports.
These new insights come on the heels of numerous new high-traffic airport media concessions awarded to Clear Channel Airports (CCA), including those in: Atlanta-Hartsfield International; Chicago O’Hare; Denver International; Dulles International and Ronald Reagan Washington National.
Additionally, CCA has invested significantly in converting many of their static media assets into networked digital displays at all the 121 U.S. airports where it has media contracts.
CCA is a brand division of Clear Channel Outdoor Americas.
Via: Digital Signage