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This Fridge of Free Beer Will Open When You Sing the Canadian National Anthem

Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign.
Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge.
This fun, interactive campaign was created to celebrate Canada Day on 1 July.
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Via: Design Taxi

Stella Artois Whisks People off to Wimbledon in Waterloo Station Experiential Campaign

Stella Artois, official sponsor of Wimbledon 2014, has launched an OOH campaign that utilises traditional and the latest OOH innovations, to build on their association.
A national 48 and 96 sheet campaign, proximity one off banners, and 6 sheets on the way to the event, will all drive mass coverage of the sponsorship. The highlight of the OOH campaign is the use of JCDecaux’s Motion@Waterloo screen, where Posterscope and JCDecaux have developed 5 templates which bring in social from Instagram and Twitter, real-time copy updates from Wimbledon, as well showcasing branded Stella Artois content.
The screen, which is scheduled to deliver what consumers want, when they want it, fuses connected commuter insight with timetable data, thus making every ad shown relevant to how consumers are thinking and feeling in the station.
On days 5 and 6 there was an exciting twist, where Stella Artois gave away Wimbledon tickets through a centre court experience, delivered by psLIVE and JCDecauxLive.
The campaign was planned and bought by Posterscope and Vizeum with media and production delivered by JCDecaux.
This campaign is another example of Stella Artois pushing the boundaries of digital technology to deliver relevant communications.

Malibu Brings the Beach to London to Celebrate Piña Colada Day

To celebrate the upcoming National Piña Colada Day on Thursday 10th July, Malibu are bringing the beach to London! Using a vinyl production technique, Malibu have turned four bus shelters into a Malibu beach. In addition to this, tactical digital space on Clear Channels LD6 network will announce the arrival of the big day at specific times in the morning and afternoon of the 10th July. Malibu are also offering all Metro readers a free* Piña Colada at participating bars on the day. All media is linked to the hashtag #Doyoulikepinacoladas.
LD6s have been selected on key dates and day parts across the summer to reach a ‘Young Fun’ audience when they are most likely to be enjoying themselves, socialising with their friends outdoors and memorable summer experiences through social media.
This campaign runs in conjunction with Malibu’s overall summer campaign ‘Best Summer Ever Project’.  Malibu encourages you to have the #BestSummerEver whatever you’re up to, whoever you’re with, and whatever the weather! In addition to OOH, the wider campaign spans VOD, search, and mobile channels, including a mobile display first.
This campaign was planned and bought by Havas Media and Posterscope.
* When they buy one in participating bars

Budweiser Reward Trade Partners at Europe’s Biggest Experiential Venue – The IMAX

As part of their World cup activation campaign Budweiser became the first brand to use London’s IMAX as an experiential venue.
Inviting 400 trade partners and competition winners to watch the game on Britain’s largest cinema screen, Budweiser created an atmosphere that was as close to being at San Paulo without getting on a plane. After the result most England fans were probably happy that it was only a tube ride home!
The IMAX is regarded as a world class venue for brands to make world class statements and is now available as a fully integrated experiential location.
The combination of the UK’s number one out of home site, Europe’s largest advertising canvas measuring 1720sqm and the UK’s biggest cinema screen helped make a huge statement to Budweiser customers and a great nights entertainment. The exclusive pouring rights for Budweiser also probably helped ease the pain for the England fans.
The campaign was planned and booked through Vizium and Posterscope.
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Via: Ocean Outdoor

Sleeping Drunks Become Human Billboards

Just like many people around the world, the Japanese like to let their hair down by having a drink or two—or in the case for some, one too many.
The result is drunk sleeping—people who get so intoxicated, that they end up sleeping on the streets.
To shame these drunks, ad agency Ogilvy & Mather and Tokyo bar chain Yaocho have teamed up in a campaign that turns these people into PSA billboards.
Called ‘The Sleeping Drunks Billboard’, the sleeping drunks are framed using white tape and turned into streetside human billboards. The hashtag ‘#NOMISUGI’ is used to caption them, which translates to “too drunk”.
When members of the public encounter these impromptu billboards, they are encouraged to capture them on Instagram—shaming these people into behaving better and to drink more responsibly.
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Via: Design Taxi

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