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Amnesty International Turkey "#GayTurtle"

Amnesty International has found a novel way to highlight homophobia in Turkey – film what happens when you offer people a gay turtle.

The online film, which is set in a pet shop in Turkey, was created by TBWA\Istanbul. It shows what happens when the pet shop employee tells shoppers that the turtle they are interested in purchasing is gay. The customers’ reactions (all real, according to TBWA) are uncomfortably absurd – eg. “No, just give me a normal, non-gay, standard turtle” – and seek to highlight the worrying levels of homophobia and transphobia in Turkey.
Video below
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Via: Campaign Live 

Amnesty International creates fading water portraits

In order to raise awareness of the disappearances of people around the world, Berlin’s Preuss und Preuss and Amnesty International created an innovative campaign involving portraits of missing people drawn in water on street pavements.  The water drying up on the pavement conveys the message that once a person is kidnapped, it is hard to ever find them again.
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via: Creative Guerilla Marketing

Amnesty International use ‘Slide to Unlock’ function

To raise awareness of 10 years of Guantanamo Bay, Amnesty International used a large digital screen in Stockholm and an ipad.  Sliding the ipad caused the red LED strip lighting on the screen and building behind (representing prison bars and the American flag) to disappear ‘unlocking’ the prisoner. The signatures then appeared on the screen with the word thanks.
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Via: YouTube