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Ocean announces judges for digital out-of-home competition

Rob Potts, an executive creative director at Saatchi & Saatchi, and Ross Neil, an executive creative director at WCRS, are among the creative and media execs on the judging panel for Ocean’s Art of Outdoor competition.
Presented in partnership with Campaign, the awards will honour the best creative work in digital out of home advertising, including full motion, subtle motion and interactive.
Other judges include: Emma de la Fosse, a chief creative officer EMEA, OgilvyOne; Matt Levers, a creative director at VCCP; Tom George, the chairman UK and Northern Europe at MEC; and the Campaign global editor-in-chief, Claire Beale.
James Copley, a managing partner at Talon; Stuart Taylor, the UK chief executive at Kinetic; Glen Wilson, the UK managing director of Posterscope; Chris Marjoram, the managing director of Rapport; Adrian Cotterill, the editor-in-chief, Daily DOOH; and the Ocean chief executive, Tim Bleakley, complete the panel.
Entrants will have the chance to win a share of a £450,000 prize pot and to showcase their work on Ocean’s premium digital sites across the UK.
This is the sixth year of the competition, which is free to enter. There are two categories for the best interactive and creative work.
The deadline for submissions is 28 August, and winners will be announced at an industry summit and awards held at the Imax in London on 8 October.
Richard Malton, the marketing director of Ocean, said: “Ocean’s competition has educated and inspired our industry and helped deliver the success story of digital out of home so far. It has always been our ethos to stimulate understanding and exploitation of the medium to the best possible effect.
“I am sure the 2015 competition will surprise and inspire in equal measure.”
For details on how to enter, visit the Ocean website.
Via: CampaignLive
 
 

Art of Outdoor Entries Up 61% Year on Year

The competition, staged in association with Brand Republic, is now in its fifth year and challenges the creative community to produce the most innovative digital outdoor advertising, including full motion, subtle motion and interactivity.
Ocean Outdoor Marketing Director Richard Malton tells us that they have had a record number of entries this year and “up a massive 61% year on year”!
There are two categories which will be judged; Creative Techniques and the Interactive Category.
The winners will be announced at a prestigious awards ceremony at the IMAX in London on October 9, 2014.
Via: DailyDOOH

Art of Outdoor Entry Deadline Extended and Judges Announced

Ocean have extended the entry deadline for The Art of Outdoor Digital Competition to Friday 12th September.
For full details on the competition, and to see the Judging Panel visit www.playwithourpixels.com
For more information on the competition please contact Helen Beacham at helen.beacham@oceanoutdoor.com

NET-A-PORTER.COM Showcases Live Trending Global Designer Sales

From August 11 – 23 2014 NET-A-PORTER.COM, the world’s premier online luxury retailer, will unveil its first outdoor marketing campaign, showcasing the hottest trending purchases as they happen in real-time.  The campaign brings to life the ‘NET-A-PORTER Live’ element of the site which shows the products women are buying globally, as and when they purchase them. The digital out-of-home campaign incorporates this live feed, showing the exact  pieces, as well as the specific country the purchase is taking place in,  on screen in real-time.
NET-A-PORTER.COM’s creative concept has been developed by PSI with Havas Media International, who have managed the execution of the creative and overall campaign collaboration with Liveposter. The campaign features exclusively on Ocean Outdoor’s The Screen @Canary Wharf; the concept for the campaign was a winning entry in the Digital Techniques category of Ocean Outdoor’s annual digital out-of-home creative competition in 2013.
Lisa Bridgett, Global Sales and Marketing Director at NET-A-PORTER.COM said,
“This is an exciting campaign for NET-A-PORTER.COM, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”
Leila Ratnani, International Account Director, Havas Media said: “Since its launch last year, NET-A-PORTER Live has set the brand apart from its luxury retail competitors and raised the bar for online customer experiences. Being able to further bring this campaign to life via digital out-of-home is a great opportunity for the NET-A-PORTER brand and its followers alike.”
Liz Jones, MD PSI said: “This campaign will prove to be an excellent example of what can be achieved with a great brand and one of the most sophisticated digital out-of-home screens in London. Ocean Outdoor have fantastic inventory, and this campaign is sure to have a great impact on NET-A-PORTER’s audience, as well as the admiration of media and advertising professionals.”
Ocean’s The Art of Outdoor Digital Competition 2014 is now open for entries.
To find out more visit www.playwithourpixels.com

Ocean Announces Judging Panel for Art of Outdoor 2014 Competition

Top creative and media stars, including Dare’s Sean Thomson, M&C Saatchi’s Elspeth Lynn and Robert Ffitch of MGOMD, have joined the judging panel for the annual Art of Outdoor digital competition.
Other members of the panel include: Mick Mahoney, ECD, Rainey Kelly Campbell Roalfe/Y&R; Damon Collins, founder, Joint; Glen Wilson, MD, Posterscope; Stuart Taylor, CEO, Kinetic; Chris Majoram, CEO, rapport; James Copley, managing partner, Talon; Jon Mew, director of mobile and operations, IAB UK; and Adrian Cotterill, editor of the Daily DOOH.
The panel will be chaired by Rachel Bull, editor of Brand Republic.
Free to enter, the Art of Outdoor, in association with Brand Republic, challenges the creative community to produce innovative digital outdoor advertising, including “full motion, subtle motion and interactivity” in the entries which can feature in one of two categories: Creative Techniques and Interactive.
Winners get a share of a £450,000 prize pot and a chance for work to be showcased on Ocean’s DOOH network across the UK.
Progress of the competion can be found on Twitter using the hashtag #PlayWithOurPixels and by following @Oceanoutdooruk.
The competition closes on August 29 and winners will be announced at an awards ceremony at the IMAX in London on October 9.
Via: Brand Republic

The Art of Outdoor Digital Competition 2014 Opens for Entries

Ocean Outdoor and Brand Republic have launched their annual competition to discover the best creative work in DOOH advertising.
For the fifth consecutive year, Ocean Outdoor is inviting submissions from brands, the creative community and agencies.
Entrants will get the opportunity to win a share of a £450,000 prize pot and the chance for their work to be showcased on Ocean’s iconic DOOH locations.
Films of the successful shortlisted concepts will be showcased on a dedicated website and finalists will be judged by a panel of industry experts.
It is free to enter the competition, which is open until August 29.
The winners will be announced at a prestigious awards ceremony at the IMax in London on October 9.
There are two categories to enter – Creative Techniques and Interactive. The prizes include the chance to showcase campaigns across Ocean’s full motion six city network, The Grid and domination of Eat Street@Westfield London, including interactivity and experiential.
Tim Bleakley, chief executive, Ocean Outdoor, said: “This year is the fifth anniversary of a competition that has encouraged the market to consider digital out of home as a medium in its own right, one that can inspire and deliver creatively, with the ability to integrate with the latest technology and other forward thinking media.
“Last year’s winners, Twitter’s #iSpy game for Nokia and Tate Britain’s data driven ‘Welcome to London’ campaign, did just that.
“Two campaigns that were exceptional for the strength of their visual ideas and their superb use of technology. Our challenge to the creative community in 2014 is a simple one. Top that.”
Rachel Bull, editor of Brand Republic, said: “What has really come through in previous competitions is the importance of integration and collaboration. Digital out of home offers incredible flexibility through its creative, data and technology capabilities.
“Last year’s entries demonstrated the potential. I very much suspect that this year’s competition will set the bar even higher.”
Previous competition winner, the MicroLoan Foundation, went on to win a Gold Cannes Lions for its celebrated ‘Pennies for Life’ campaign.
To find out how to enter visit www.playwithourpixels.com and follow the hashtag #PlayWithOurPixels on Twitter.
Via: Brand Republic
 

Questions for the Creatives at Cannes Lions 2014

Digital Out of Home is coming of age, and is arguably one of the most exciting platforms for advertisers to use to engage with their consumers in today’s media landscape. The palate of tools that DOOH now offers is vast, driven by huge technology advances and a deeper understanding of the unique capabilities of the medium. The Creative industry are embracing these opportunities to deliver something new.
Preceding the 30th June launch of the 2014 The Art of Outdoor Digital Competition, Ocean and Brand Republic are at Cannes Lions 2014 this week, and are speaking to five industry ambassadors throughout the week about their perceptions of Digital out of home, and how the medium has evolved for the better.
Via: Ocean Outdoor

Innovative Mindpong Game Gets People Thinking About Brain Tumours

If a nice game of Pong is on your mind, then get yourselves down to London Westfield on Monday, June 16th for an innovative new version on Ocean’s Eat Street screen to raise awareness and donations for The Brain Tumour Charity.
Announcing its launch, Maurice Saatchi, Founding Director at M&C Saatchi which created the game, said: “I hope this interactive game hooks the player and helps people appreciate the brilliant work of The Brain Tumour Charity.”
Mind Pong is a two player game based on the iconic arcade game, Pong, but with one significant difference: it uses breakthrough electroencephalography (EEG) technology to read brain waves, replacing the need for handheld controls.
Instead, a Velcro-attached headband monitors electrical activity in players’ brains, connecting them directly to the Eat Street digital screen. Players can move the on-screen paddle up and down by simply concentrating (up) or relaxing (down).
Mind Pong was a winner in Ocean’s Art of Outdoor creative competition. Players will be asked for a £1 donation to play. The initiative will be supported on Twitter during the event #MindPong.
Via: Ocean Outdoor
 

Tate Britain Art Campaign Adjusts to the Weather

Tate Britain is running a digital outdoor campaign featuring art that reflects the current weather and road conditions.
Tate will use real-time data to display travel conditions on Ocean’s Two Towers West, the two seven-metre high digital screens on the elevated section of the A4 Hammersmith Flyover. Images such as Turner’s ‘The Storm’ will be used to accompany Met Office forecasts of inclement weather.
The campaign, which was created by Liveposter in collaboration with Total Media and Posterscope, won the Creative Techniques category of Ocean’s annual The Art of Outdoor Digital competition, in association with Brand Republic.
Martin McCully was the art director behind the campaign and Christina Edwards and Emma Lamden were the copywriters. All work at the real-time outdoor specialist Liveposter.
Jesse Ringham, the digital communications manager at Tate, said: “Tate Britain’s showcase is a data driven campaign using hundreds of images from our extensive collection to re-engage with Londoners, visitors and international tourists.
“Different paintings, drawn from more than 500 years of British art, are automatically triggered across the two screens according to specific events or conditions such as the time of day, the traffic flow, the weather and flight arrivals.”
Dan Douglas, founder of Liveposter, added: “This campaign is a great example of a brand using data sets to create the most relevant copy for the moment and maximise their chance of engaging the audience.”
Ocean’s Art of Outdoor competition entries were judged by a panel of industry experts for their innovative approaches, including layering, augmented reality and data streaming.
The 2014 Art of Outdoor Digital competition opens for entries on 30 June.
Tim Bleakley, the chief executive at Ocean Outdoor, said: “This campaign is striking. The link between our screens as a live canvas to showcase the Gallery’s spectacular art collection reflects the dynamic capability of digital out of home.
“The matching of artworks to the out of home environment as it changes across the day is a fantastic concept.”
Via: Brand Republic