To achieve the IPA CPD Gold accreditation, agencies were required to write a paper which demonstrated the effectiveness of their training and development programme on their business success. Their submissions revealed that they take a holistic approach to professional development regardless of the size of the available budget and that they show creativity in building an energetic learning culture, in support of real business objectives. The agencies also provided clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success.
Says Sarah Ellis, Chair of Judges and Head of Marketing Strategy, Sainsbury’s, “This year a record-breaking 41 agencies have been awarded CPD Gold. The diversity, creativity and commitment of agencies to CPD is inspiring. The judges were particularly impressed with how CPD is now part of the DNA of so many agencies and inextricably linked to achieving their business goals. Congratulations to all the fantastic winners!”
Says Patrick Mills, Director of Professional Development, IPA, “More submissions and more Gold standard awards than ever before is good news for our industry. CPD is now well established among our membership and recognised as a powerful tool in growing agency businesses: aiding client retention, staff retention, savings on recruitment costs and better pitch conversion.”
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills match their clients’ needs.
Individual citations for the CPD Gold accredited agencies from the judging panel inlcude:
Posterscope provided a shining example of what CPD is all about. With excellent content that offers a vast array of learning opportunities, the CPD programme is firmly rooted in the specific aims of the agency. The results are outstanding and are a credit to the thought and dedication of the CPD team.
Amplifi have a considered and structured approach to learning and development that is driving results. They have a well thought through strategic development plan and excellent demonstration of progress and results. Efficiency is clearly a significant driver for the media industry and they have applied the same rigour and discipline to their training and development.
Carat’s submission showed a wealth of development opportunities for their staff and a stunning investment in managers and leaders of all kinds. There were many excellent CPD ideas that were new to the judges.
iProspect is an agency that takes CPD seriously, and has produced some innovative ways for staff to access learning. Their submission showed encouragement for everyone in the agency to continue learning and showed good use of DAN group resources.
Isobar clearly identified what it needs to do and has developed a coherent CPD strategy to achieve its aims. The impressive plan to make the whole agency “pitch fit” has paid off.
This is a solid submission from mcgarrybowen as it builds on last year’s submission. The drive they showed for retention of key talent is tangible, as was the desire for increased business and craft skills.
Starcom MediaVest Group
Starcom MediaVest Groupdelivers a comprehensive and practical CPD programme that is intended to achieve the retention and progression of talent throughout the agency. Their submission showed there is innovation and a drive for continuous improvement running through the submission, which seeks to address the challenges of inspiring and retaining talent at all levels.
Vizeum’s CPD programme is thoroughly rooted in the strategic aims of the agency and extremely well implemented. Their submission showed the variety of initiatives on offer is vast and the amount of involvement from all corners of the agency is very impressive.
Find out more about Gold CPD accreditation here.