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Creative experts line up to judge digital out of home contest

Anna Carpen, executive creative director at 18 Feet & Rising, Aaron Goldring, executive creative director at Partners Andrews Aldridge and Neil Richardson, creative director at Leo Burnett will be joining the judging line-up for the out of home Digital Creative Competition run by Ocean Outdoor, in partnership with Campaign.
A 16-strong panel will select the best digital OOH ideas for campaigns that Ocean can bring to life on its screens in the UK or via The Alliance network in Madrid, New York and the Far East (Hong Kong).
Brands, agencies and creative teams have until September 8th to enter the free competition with a chance to share in the prize fund of £650,000 in media space. Winners winners will be announced at a ceremony at the IMAX in London on October 5th.
The full 2017 judging panel is:  Claire Beale, editor-in chief of Campaign; Gill Reid, board director, out of home, Mediacom; Glen Wilson, managing director of Posterscope; Stuart Taylor CEO of Kinetic; Chris Marjoram, managing director of of rapport; Andy Tilley, managing partner and chief strategy officer of Talon; Gareth Orr, head of OMD Create; Bill Moss, director of brand ventures and mall retail at Europe Westfield; Robin Behling, chairman of Feref;  Sophia Amin director of PR and communications at IAB UK; Adrian Cotterill, editor-in-chief of Daily DOOH; Vasiliki Arvaniti, portfolio manager of Land Securities; and Ocean CEO Tim Bleakley.
Bleakley said: “Ocean invests in this competition to draw a new wave of global creative talent to the table, evolve the opportunities open to brands and to ensure that we market and implement every creative concept to the highest possible standards. Entering the competition is simple, but the rewards are multiple. And all you need to compete is a bold idea.”
Via: Campaignlive

Posterscope scoop 2 trophies at the Clear Channel Outdoor Media Awards

Thursday 27th June marked the 11th Clear Channel Outdoor Media Awards, held at the Kings Cross Renaissance Hotel, in conjunction with Campaign.
The Outdoor Media Awards is the gold standard for Out of Home (OOH) advertising, celebrating brilliant planning and rewarding excellence in OOH advertising with categories recognising the most creative and innovative OOH executions.
There are 6 categories, plus the Grand Prix and a new category The People’s Favourite.  Posterscope scooped two awards winning the ‘Long Term Brand Fame Award’ for their work with Very.co.uk, Shop Direct in collaboration with Vizeum, and the ‘Creativity Award’ for their Coded campaign for 02 Telefonica (in collaboration with Forward Media and VCCP).

Posterscope Germany win at the W and V 2017 awards for their Ferrero children's campaign

Posterscope Germany win at the W and V 2017 awards for their Ferrero children’s campaign

Eight outstanding campaigns, a proud agency of the year, a shot of industry glamor and many happy award winners from companies, agencies and media houses: this is the result of the W & V Client Award 2017 .
The creative award of the trade journal W & V sees itself as a prize, which not only displays courageous and relevant campaigns, but also always focuses on the entrepreneurial reality: what challenges are actually addressed by a campaign, how appropriate does it fit into The situation of the customer?
The best advertising in the public space was by Ferrero with “Your face on children chocolate”, for which M & C Saatchi was responsible in cooperation with Vizeum and Posterscope Germany.
Read more…

Posterscope Turkey scoop 5 awards at OOH A Awards 2017

Posterscope Turkey recently picked up 5 awards alongside Carat at the A Awards which is coordinated by ARVAK (Foundation of Outdoor Advertisers).

They won for two campaings:-
AdidasBest OOH Advertising Award (Best Award), Best Fashion/Textile Sector Award and “Best Special Project Award” for their flasgship store opening campaign in the Nişantaşı district of İstanbul. Take a look at the official campaign video.
Mastercard: Best Finance/Insurance Sector Award, Special Project Certificate of Achievement for their “Happy Mondays” Transit project at Kocaeli, Mersin, Muğla. Take a look at the official campaign video…

In the photograph (1) from left to right the award winners are:-
Murat Taşçıoğlu (from our client Mastercard)
Neslihan Kohen Avdan (from our client Adidas),
Sercan Almalı (Account Manager at Carat Turkey)
Mehmet Yılmaz (Account Director at Carat Turkey)
İlkay Doyum (Client Services Manager of Posterscope Turkey)
Ayhan Tezcan (President of ARVAK)
Cem Dandul (Account Supervisor of Posterscope Turkey)
Çetin Demirtaş (Managing Director of Posterscope Turkey).
 

Posterscope China win 5 awards at the IAI 2017 Festival

Recently, the International Advertising Awards in China were held at The China Media University and Posterscope China won big by scooping 5 Prizes including “The best Media Agency of the year”.

These awards affirm their data, planning, creativity and technology credentials.
Other awards were won for Adidas, Sprite, McDonalds and Nippon.
 
 
 

Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards

Thursday 18th May  marked the return of the Marketing on Mobile Awards (The MOMAs), where Posterscope were shortlisted for 2 awards- Best Use of Data and Best Use of Location Based Services. The work for AXA was created in collaboration with Havas Media, xAd and Fallon.
They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data.
This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. AXA offered tips on how to avoid unforeseen mishaps and accidents to the public, to ‘stay one step ahead’.
Using an innovative and custom mobile data strategy, consumer engagement with mobile experiences fed intelligence into out of home screens to optimise the message displayed.

Exterion Media awarded Best Research Initiative at MRG Awards 2016

Exterion Media has won Best Research Initiative at the prestigious 2016 MRG (Media Research Group) Awards! The Exterion Media Research Team were also Highly Commended at this year’s ceremony for Best Research Team.
Research Manager, Nicola Barrett, presented their ground-breaking new study, The Engagement Zone, at the MRG conference in Warsaw, which beat tough competition from ITV, Facebook and Kinetic for Best Research Initiative. This was a one-of-a-kind study on London Underground using a combination of eye-tracking and skin conductance response data, in-depth interviews and surveys through Exterion Media’s 11,000-strong consumer panel work.shop.play.. The study revealed invaluable insight about the London Underground audience and their response to Out-of-Home advertising.
The MRG Awards specifically celebrates the achievements of the media research industry – recognising the very brightest and most creative talent.
 
– See more at: http://www.exterionmedia.com/uk/who-we-are/news/exterion-media-wins-best-research-initiative-and-highly-commended-for-best-research-team/#sthash.QJxQAQVo.dpuf

Clear Channel launches rebranded 2017 Outdoor Media Awards

Chris Pelekanou, commercial director at Clear Channel UK,  explains why Clear Channel and Campaign are refreshing and rebranding their successful Outdoor Planning Award, which are now open for entry.

“Even as the oldest advertising medium, outdoor is still as ubiquitous as ever. And no single media channel is in a more exciting place right now.

While other media fragments, OOH’s ability to offer unbroken broadcast reach is becoming even more valuable to advertisers as consumers become more discerning when it comes to the media with which they interact. You can’t ad-block a poster. You can’t skip it, mute it or turn the page. Outdoor in the UK is a part of the urban landscape; a mass canvas for creativity that consistently reaches the nation at scale.

We are in a period of unprecedented transformation, with new technology offering advertisers the opportunity to activate campaigns in creative and smart new ways: from choosing exactly the right day part to location-targeted advertising, and campaigns that are activated by weather or traffic speed.

Super-premium DOOH is a fantastic way to bring together new technology and creativity. It is also a brilliant way to deliver “Brand Fame”, as a major study conducted by Clear Channel recently proved. The results didn’t surprise me. The prestige and grandeur of super-premium DOOH creates an incredible visual impact – and I believe really great advertising locations should be as iconic as the brands that advertise on them.

To reflect the rapid changes in our industry, Clear Channel and Campaign are refreshing and rebranding our successful Outdoor Planning Awards as the Outdoor Media Awards, kicking off their second decade.

The Outdoor Media Awards will celebrate the entire industry, with new award categories – including one voted for by the public – all rewarding creative excellence  and ingenuity in outdoor advertising.

Sound exciting? Want to get involved? Watch this space”

Via: Campaign

 

Posterscope Shortlisted for Masters of Marketing Awards 2016

Posterscope are delighted to announce that they have been shortlisted for the Masters of Marketing Awards 2016. Posterscope’s campaign Spare the Act, for Currys PC World, has been shortlisted in the outdoor and location- based marketing category.
The winners will be announced on the 4th October at the awards ceremony. This will then be followed by the Festival of Marketing on 5-6 October which will show the work in depth to over 3000 marketers.
The Masters of Marketing celebrate and reward true mastery in marketing. The Masters award the work that combines creativity and innovation with effectiveness – setting new standards for the industry. To learn more click here.

2016 Ocean Digital Creative Competition Entries Open

The Ocean Digital Creative Competition has consistently challenged creative thinking within the all screen market over the past 6 years, continuously raising the bar for what is possible, and putting DOOH screens at the heart of creativity.
This year the competition offers opportunities not only in the UK but across some global markets, and will again reward creative bravery in digital out of home for ideas that visually and emotionally connect with audiences whilst driving business results.
Watch the How to Enter video and find out more at oceanoutdoor.com/dcc