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Posterscope scoop 2 trophies at the Clear Channel Outdoor Media Awards

Thursday 27th June marked the 11th Clear Channel Outdoor Media Awards, held at the Kings Cross Renaissance Hotel, in conjunction with Campaign.
The Outdoor Media Awards is the gold standard for Out of Home (OOH) advertising, celebrating brilliant planning and rewarding excellence in OOH advertising with categories recognising the most creative and innovative OOH executions.
There are 6 categories, plus the Grand Prix and a new category The People’s Favourite.  Posterscope scooped two awards winning the ‘Long Term Brand Fame Award’ for their work with Very.co.uk, Shop Direct in collaboration with Vizeum, and the ‘Creativity Award’ for their Coded campaign for 02 Telefonica (in collaboration with Forward Media and VCCP).

Posterscope Germany win at the W and V 2017 awards for their Ferrero children's campaign

Posterscope Germany win at the W and V 2017 awards for their Ferrero children’s campaign

Eight outstanding campaigns, a proud agency of the year, a shot of industry glamor and many happy award winners from companies, agencies and media houses: this is the result of the W & V Client Award 2017 .
The creative award of the trade journal W & V sees itself as a prize, which not only displays courageous and relevant campaigns, but also always focuses on the entrepreneurial reality: what challenges are actually addressed by a campaign, how appropriate does it fit into The situation of the customer?
The best advertising in the public space was by Ferrero with “Your face on children chocolate”, for which M & C Saatchi was responsible in cooperation with Vizeum and Posterscope Germany.
Read more…

Posterscope Turkey scoop 5 awards at OOH A Awards 2017

Posterscope Turkey recently picked up 5 awards alongside Carat at the A Awards which is coordinated by ARVAK (Foundation of Outdoor Advertisers).

They won for two campaings:-
AdidasBest OOH Advertising Award (Best Award), Best Fashion/Textile Sector Award and “Best Special Project Award” for their flasgship store opening campaign in the Nişantaşı district of İstanbul. Take a look at the official campaign video.
Mastercard: Best Finance/Insurance Sector Award, Special Project Certificate of Achievement for their “Happy Mondays” Transit project at Kocaeli, Mersin, Muğla. Take a look at the official campaign video…

In the photograph (1) from left to right the award winners are:-
Murat Taşçıoğlu (from our client Mastercard)
Neslihan Kohen Avdan (from our client Adidas),
Sercan Almalı (Account Manager at Carat Turkey)
Mehmet Yılmaz (Account Director at Carat Turkey)
İlkay Doyum (Client Services Manager of Posterscope Turkey)
Ayhan Tezcan (President of ARVAK)
Cem Dandul (Account Supervisor of Posterscope Turkey)
Çetin Demirtaş (Managing Director of Posterscope Turkey).
 

Posterscope China win 5 awards at the IAI 2017 Festival

Recently, the International Advertising Awards in China were held at The China Media University and Posterscope China won big by scooping 5 Prizes including “The best Media Agency of the year”.

These awards affirm their data, planning, creativity and technology credentials.
Other awards were won for Adidas, Sprite, McDonalds and Nippon.
 
 
 

Posterscope’s OOH campaign for AXA wins Best Use of Data at the Drum’s MOMA awards

Thursday 18th May  marked the return of the Marketing on Mobile Awards (The MOMAs), where Posterscope were shortlisted for 2 awards- Best Use of Data and Best Use of Location Based Services. The work for AXA was created in collaboration with Havas Media, xAd and Fallon.
They fought off competition from Subway, Colgate, Starbucks and O2, winning Best Use of Data.
This campaign started a personal conversation with AXA’s target audience using Britain’s favourite topics including the weather. AXA offered tips on how to avoid unforeseen mishaps and accidents to the public, to ‘stay one step ahead’.
Using an innovative and custom mobile data strategy, consumer engagement with mobile experiences fed intelligence into out of home screens to optimise the message displayed.

Clear Channel launches rebranded 2017 Outdoor Media Awards

Chris Pelekanou, commercial director at Clear Channel UK,  explains why Clear Channel and Campaign are refreshing and rebranding their successful Outdoor Planning Award, which are now open for entry.

“Even as the oldest advertising medium, outdoor is still as ubiquitous as ever. And no single media channel is in a more exciting place right now.

While other media fragments, OOH’s ability to offer unbroken broadcast reach is becoming even more valuable to advertisers as consumers become more discerning when it comes to the media with which they interact. You can’t ad-block a poster. You can’t skip it, mute it or turn the page. Outdoor in the UK is a part of the urban landscape; a mass canvas for creativity that consistently reaches the nation at scale.

We are in a period of unprecedented transformation, with new technology offering advertisers the opportunity to activate campaigns in creative and smart new ways: from choosing exactly the right day part to location-targeted advertising, and campaigns that are activated by weather or traffic speed.

Super-premium DOOH is a fantastic way to bring together new technology and creativity. It is also a brilliant way to deliver “Brand Fame”, as a major study conducted by Clear Channel recently proved. The results didn’t surprise me. The prestige and grandeur of super-premium DOOH creates an incredible visual impact – and I believe really great advertising locations should be as iconic as the brands that advertise on them.

To reflect the rapid changes in our industry, Clear Channel and Campaign are refreshing and rebranding our successful Outdoor Planning Awards as the Outdoor Media Awards, kicking off their second decade.

The Outdoor Media Awards will celebrate the entire industry, with new award categories – including one voted for by the public – all rewarding creative excellence  and ingenuity in outdoor advertising.

Sound exciting? Want to get involved? Watch this space”

Via: Campaign

 

Posterscope Wins 3 Clear Channel Outdoor Planning Awards

Last night, 5th May, the OOH industry gathered at the St. Pancras Renaissance Hotel to celebrate the 10th anniversary of the Clear Channel Outdoor Planning Awards. A major event in the outdoor media industry calendar, the awards recognise outstanding strategic planning across six categories.
Posterscope were delighted to come away with three awards and one highly commended place. The winning campaigns were:
Best use of data and insight – Bethesda, Fall Out 4 – Posterscope/Target Media/Locomizer
This category recognises campaigns that demonstrate the best use of digital in Out of Home.
Best use of multi-media – Dixons, Curry’s PC World Spare the Act – Posterscope/Blue449/Liveposter
This category rewards the most outstanding integrated and multi-platform campaign that uses significant Out of Home advertising and at least one other media platform.
Best use of continuity and long-term brand-building – Camelot, Always on OOH – Posterscope/Vizeum/Liveposter.
Long-term planning strategy is recognised in this award.
Highly commended –  Santander also came highly commended for best use of digital.
 
Posterscope was also shortlisted in:
Best use of innovation – Bahio, Ai – Artificial Intelligence – Posterscope/M&C Saatchi/Clear Channel
This category rewards the application of innovative and creative thinking to a campaign.
Best use of multiple formats – Microsoft, Surface Pro 4 – Posterscope/Empower Media/M:United McCann
This category is for campaigns that successfully utilise two or more distinct formats as part of an Out of Home-only campaign or within a wider multi-media initiative that has a substantial Out of Home element.

Posterscope Win Connected Agency of the Year at Mediatel Connected Consumer Awards

Today, 5th May, Posterscope won Connected Agency of the Year at the Mediatel Connected Consumer Awards.
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Aimed at organisations that are devising and powering connected strategies, the shortlist represents a wide variety of media focused businesses – including media owners, agencies, consultancies and technology providers.
Posterscope had also been shortlisted in the ‘Best Research Project or Initiative’ category with their insight project ‘Dynamic Differences’ as well as Connected Agency of the year, alongside Carat UK.

Clear Channel Outdoor Planning Awards Announce Shortlist

Posterscope is delighted to be shortlisted for eight awards at this year’s Clear Channel’s Outdoor Planning Awards.  The shortlist which was announced today (22 Mar 2016) was agreed by a distinguished group of judges including Pat Doherty Founder; Creative Counsel, Dave Cox
Chief Innovation Officer; M&C Saatchi, Natasha Murray; Managing Director at Havas Media, Camilla Harrison; CEO and Partner at Anomaly, Verica Djurdjevic; Managing Director at PHD, Sue Unerman;
Chief Strategy Officer at Mediacom, Peter Taylor; UK Managing Director at Sony Pictures, Chris Pelekanou; Commercial Director at Clear Channel UK and was chaired by  Claire Beale (Global Editor-in-Chief, Campaign). The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel.
 
Best use of digital
This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas.
Santander, Summer of Cycles – Posterscope/Carat/Liveposter
Vodafone, 4G – Kinetic/MEC
Carlsberg, Beer Body Ready – Talon/OMD/Fold7
 
Best use of data and insight
Rewarding campaigns which demonstrate the best use of digital in Out of Home.  Digital platforms or technology, including mobile, should be central to the success of the campaign.
Smart Energy GB, Smart Meter – Talon/PHD
Bethesda, Fall Out 4 – Posterscope/Target Media/Locomizer
Pernod Ricard, Jameson F16 – Posterscope/Havas
 
Best use of multi-media
This category rewards the most outstanding integrated and multi-platform campaign that uses significant Out of Home advertising and at least one other media platform.
Dixons, Curry’s PC World Spare the Act – Posterscope/Blue449/Liveposter
Mondelez International, Oreo Eclipse – Talon/PHD/Grand Visual
 
Best use of multiple formats
Campaigns are rewarded which successfully utilise two or more distinct formats as part of an Out of Home-only campaign or within a wider multi-media initiative that has a substantial Out of Home element.
Propercorn, Dress London – Talon/M2M
Channel 4, Hunted – Talon/OMD/4Creative
Microsoft, Surface Pro 4 – Posterscope/Empower Media/M:United McCann
Telefonica, O2 Priority Moments – Posterscope/Forward Media/VCCP/Liveposter
 
Best use of continuity and long-term brand-building
Planners who have used Out of Home as part of their strategy over the long-term are recognised.
Historical Royal Palaces – Talon/M2M
Google, Old Street – Talon/OMD/R/GA London
Camelot, Always on OOH – Posterscope/Vizeum/Liveposter
 
Best use of innovation
This category rewards the application of innovative and creative thinking to a campaign.
Cancer Research UK, Tap to Beat Cancer – Kinetic/Mediacom
Bahio, Ai – Artificial Intelligence – Posterscope/M&C Saatchi/Clear Channel
Women’s Aid, Look at Me – WCRS

Posterscope shortlisted for MediaTel's 'Connected Agency of the Year'

The shortlist for the fourth annual Connected Consumer Awards has been announced.
Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
Aimed at organisations that are devising and powering connected strategies, the shortlist represents a wide variety of media focused businesses – including media owners, agencies, consultancies and technology providers.
Posterscope has been shortlisted in the ‘Best Research Project or Initiative’ category with their insight project ‘Dynamic Differences’ and also as Connected Agency of the year, alongside Carat UK and OMD.
Separately, Havas has been shortlisted in the Best Use of Connected Data for Posterscope campaign ‘Out-of-home audience targeting with Jameson Irish Whiskey’ whilst Carat UK was shortlisted in the same category for Posterscope campaign ‘Grab a seat! It’s Pimm’s O’Clock’
The winners will be announced during a prestigious lunch at Banking Hall in central London on 5 May 2016.
Chaired by media consultant Graham Lovelace, the nominees were placed in the safe hands of a number of hand-picked media experts – including Richard Marks, managing director, Research the Media; Stacey Anklam, COO, AutoGraph inc; Mark Cross, director, Chartroom; and David Pidgeon, editor, Mediatel Newsline.
This year’s awards will be followed by Mediatel’s annual Connected Consumer Conference on 8 June – an all-day event that will see a number of key industry players discuss and debate the current state of the industry.

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