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Santander Uses DOOH and Real Time Content to Drive Traffic to Mortgage Calculator

Although Mortgages may not sound like the most glamorous of subjects, this activation – devised to create standout and engagement for this low-interest category –  certainly is.  The campaign, created by Posterscope, Liveposter, and Carat used digital Out-of-Home and real-time content to deliver high dwell times, relevant messaging and capitalise on customer mind-set to drive potential new customers to their mortgage calculator.
The two-week burst used Transvision screens across London Rail stations, and incorporated live data feeds which displayed average house prices for our commuters.  These were timed to coincide and match the next trains which were due to leave. This gave our commuter a great indicative view on how much the average house price would be for destinations that would fall into their journey. The display of the routes would be timed to show before the train departure to catch people who are looking at the departure boards.
 

MasterCard launch “Priceless Surprises" RWC campaign

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road.
MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of  ’44 Days of Crazy’ campaign. The activity consisted of an installation that asked fans to sing along with their preferred national anthem in a booth. Their passionate war cries entered them into a competition to win prizes including tickets to the World Cup, free taxi rides and branded scarfs. The activation culminated in a group of selected fans that would be surprised by Dan Carter as they sang their national anthem in the booth. The content was then captured and will be played out on all the digital formats within Waterloo station in the coming weeks.
MasterCard are extending the competition across social media platforms with the tag #44daysofcrazy to encourage people to tweet about how they are “turning their world oval” with pictures of flags and other props as well as objects that look like rugby goalposts.  Great use of OOH with social amplification.
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Canadian Bank Thanks Customers by Surprising Them with Gift-Dispensing ATMs

As part of their ‘#TDThanksYou’ campaign, Canadian bank TD Canada Trust converted some of their ATMs into ‘Automated Thanking Machines’ that dispenses gifts.
Instead of cash, the machine dispensed gifts such as bouquets of flowers, clothes and air-tickets to the visibly puzzled-turned-shocked recipients.
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Via: Design Taxi