Piccadilly Lights unveils new banner while undergoing transformation

Coca-Cola, Samsung and L’Oréal are the global launch partners for a new illuminated banner covering the world famous Piccadilly Lights. The iconic advertising location, which is managed by Ocean Outdoor on behalf of Land Securities, is undergoing a 10 month digital transformation.
Samsung and Coca-Cola are already long term advertisers on the Piccadilly Circus site and both have confirmed their presence when the new Lights are switched on later this year.
The British Olympic Association with Team GB also marks the count down to the team’s participation in the 2018 Winter Olympic Games in Korea one year from now.
Work commenced on an upgrade of Piccadilly Lights in January when the screens were temporarily switched off for the first time since the Blitz.
The current patchwork of screens is being replaced with a single state-of-the-art LED digital screen and supporting live technology hub. The 4K 790 square metre screen, which will be the largest of its kind in Europe, will combine total screen takeovers by brands and divide into six full and subtle motion segments, preserving the Lights’ famous mosaic appearance.
The new Piccadilly Lights are scheduled to relaunch in autumn 2017.
Via: Ocean Outdoor

blowUP media makes its mark on Westminster's changing landscape

blowUP media has launched a new outdoor site at London’s busy Victoria Station in partnership with TfL.

Victoria is currently undergoing a £2.2billion transformation to completely revitalise the area. The combination of a new-look station, pedestrian streets, retail and office space with the existing heritage of the civic buildings and St. James’ Park is an exciting clash of new and old.
Victoria currently sits in prime position as the second busiest station in the UK. The new site, in Terminus Place directly opposite the entrance and exit to the station and in front of the busy bus terminus, will be seen by nearly a quarter of a million commuters and travellers a day.
blowUP media sales director Simon Russell says: “we believe the new Terminus Place site will become recognised as the most effective way to reach an elusive but highly valuable audience through a broadcast medium. Victoria offers London’s most vibrant combination of work environment, retail and tourism.”

James Bond Spectre uses biggest banner in Denmark

Posterscope Denmark made Danish OOH history by booking the biggest banner ever. The site is situated at one of the premium locations to support the launch of James Bond Spectre.
denmark banner 3
denmark banner 2

Outdoor plus unveils landmark banner on Shaftsbury Avenue

Outdoor Plus, one of London’s most innovative premium out-of-home company, has launched a new site at Shaftesbury Avenue, the heart of London’s theatre district.
This exclusive banner will be a landmark feature of the area whilst the London Trocadero is renovated. Located at the end of Shaftesbury Avenue, directly facing the Lyric and Apollo theatres and nearby Piccadilly Circus, the high impact banner creates 407,000 pedestrian impacts and 310,000 vehicular impacts every fortnight.
With over 20% of London’s creative jobs based in Soho, and over 66,000 people visiting the Apollo and Lyric theatres every two weeks, the banner presents a new space to showcase brands in the centre of London’s West End.

A new banner opportunity from Outdoor Plus

Outdoor Plus launches its 85m² head-on banner at 648 King’s Road on 1st February.
Located head-on to traffic entering London’s exclusive King’s Road, this banner is in a “global ultra-prime residential area”, delivering both ABC1 business traffic heading into central London & the highly affluent Kensington & Chelsea set. The renowned King’s Road stretches 2 miles through Chelsea & Fulham & offers a host of desirable boutiques, high street stores & eateries. Key attractions include the Duke of York Square, Sloane Square & the Saatchi Gallery and further down the road, Chelsea FC at Stamford Bridge.


Welcome to Vanchester

A ‘Welcome to Vanchester’ banner in central Manchester through BlowUp has been installed to greet United’s new manager. In conjunction with Posterscope and the Arena team, Betfair launched the PR stunt without any branding. The banner, emblazoned with the welcome message beneath a picture of the Dutchman, parodies the one put up on Deansgate by City to welcome Carlos Tevez after the former Reds striker defected to the Blues in 2009.
The original, which taunted ‘Welcome to Manchester’ across a picture of the Argentinian celebrating a goal, was paid for by supporters of the Blues and was seen as a swipe at the fact United are based in Trafford rather than Manchester, like City. Fans of the Reds got their own back two years later with a billboard poking fun at Tevez’s rift with Roberto Mancini. The digital poster showed a picture of the player – who had been suspended and was later fined after refusing to come on as a sub in a Champions League match against Bayern Munich – sitting on the bench with the slogan ‘Welcome to Carlos Manchester’.
This new taunt has sparked a tremendous amount of conversation globally. In under 24 hours there have been 8,210 twitter mentions by 7,397 people with an estimated 16.4 million impression spanning across 104 countries. This activity marks the second campaign booked this year with Betfair around tactical messaging as they continue to push the boundaries.

blowUP Media to Unveil the Glasgow XX Towers

blowUP media, Europe’s biggest giant poster network, has secured two prime sites which will dominate the Glasgow skyline during the Commonwealth Games this summer.
The Glasgow XX Towers will provide advertisers with unrivaled opportunities to reach an audience of more than 1.4 million plus the third of the world’s population watching the Games on TV.
At 20 m by 40 m each, together they will total an area of 1,600 metres and so will be viewed every day by Games Crowds, the Glasgow population and the viewing audience.
Key venue viewing points include Sir Chris Hoy Velodrome, Emirates Arena and Celtic Park. The key arterial viewing points which feed into the Games areas include the M74, A74 (London Road) and A728 (Clyde Junction).
The Games run from July 23rd to August 3rd but the Towers will be available to advertisers for six weeks across the games.

The Banner @ Five Ways, Birmingham

Ocean Outdoor’s newest offering is the biggest banner in the UK’s second largest city – 1,168m2 branding canvas

This banner location has three faces, and is located head on to traffic from all directions at the Five Ways Roundabout, a busy gateway into Birmingham. It is situated at the meeting point between 3 dual carriageway arterials into the city and Broad Street, a hub for restaurants and bars, and amenities such as the Public Library. This prominent banner has one portrait and two landscape opportunities for a brand to dominate this busy roundabout.
Visit Ocean Outdoor for more information.