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Clarks and Partners Andrews Aldridge Come Out on Top in Big Bus Challenge

Clarks’ in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
The footwear retailer’s bus ad triumphed over other national campaigns while Partners Andrews Aldridge’s work for the Royal National Lifeboat Institution’s patrolling of the Thames emerged victorious in the regional category. Cogent Elliott picked up a media commendation for a campaign of simple line drawings for Samaritans.
Clarks and the RNLI were awarded £200,000 of national and £25,000 of regional bus advertising respectively and each of the creative teams given £2,000 of department store vouchers to share. Samaritans was handed £20,000 of media space.
The winning entries to the second Big Bus Challenge were chosen by a panel of judges and revealed at The London Transport Museum  last night where guests were able to view showcased work.
Clarks’ ad stood out for its “elegance, simplicity and having the courage to keep the design so minimal,” said Paul Domenet, the executive creative director of Johnny Fearless and a Big Bus Challenge judge.
PAA’s EastEnders-inspired ad for the RNLI was praised as a “sound concept” by Andy Hunns, the creative director at Clinic and the Publicis executive director Andy Bird described Cogent Elliott’s Samaritans campaign as “brilliant, clever”, with “massive standout”.
Four other national finalists were chosen: Cogent Elliott for WD-40; Rapp for the Open University; Lida for Foyles and Proximity London for The Economist. In the regional category, there were three finalists: Publicis Life Brands Resolute for The Passage charity; Rapp for Virgin Media and Bray Leino for Bath Spa University.
The judging panel, chaired by Philip Smith, head of content solutions and studio at Campaign, consisted of: Martin Hancock, development director, National Express Bus; Gill Huber, group communications director, Posterscope; Chris Marjoram, managing director, Rapport; Richard Jacobs, marketing director, Kinetic; Ross Neil, executive creative director, WCRS; Jason Cotterrell, managing director UK, Exterion Media and Simon Harrington, marketing director, Exterion Media, along with Domenet, Hunns and Bird.
Via: Campaign

Be the Centre of Attention with Exterion's Big Bus Challenge

Today sees the launch of this year’s Big Bus Challenge in association with Campaign Magazine. Exterion Media is calling on advertisers, agencies and creatives to enter their best bus advertising designs for the chance to win a national bus advertising campaign.
Eye-catching designs that represent brands of all varieties are welcomed to showcase the full creative potential of this enduring and highly effective canvas for advertisers.
Exterion Media is encouraging designs to fill advertising space on Buses across the country. Entries can be submitted using a range of national and regional bus formats, including national T-side, superside, and regional streetliner and rears formats.
With such a variety of scales and shapes available, this is your chance to think about how you can deliver real impact on the street and harness the power of the bus to grab the attention of consumers.
The winning national entry will receive a full bus advertising package worth £200,000 including production costs. Regional winners will be awarded a £25,000 bus package, also including production costs plus £2,000 worth of shopping vouchers.
The competition is open for entries until Friday 5th September. The winning entries will be announced at a special event at the London Transport Museum on Thursday 6th November.
Find out more, including how to enter, by visiting the website: www.bigbuschallenge.com