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Kensington & Chelsea 6-Sheets

JCDecaux will strengthen its London portfolio with 18 6-sheet locations in Kensington & Chelsea, reaching audiences at some of the most sought-after addresses in the Royal Borough from early May.
These prime new locations include: Sloane Square, Kensington High Street, King’s Road, Fulham Road, Notting Hill Gate, Ladbroke Grove, Cromwell Road, Earl’s Court Road and Old Brompton Road.
The new locations have been developed as part of JCDecaux’s longterm partnership with BT, which has transformed selected BT kiosks into a free-standing product that combines a public payphone on one side and a high-quality scrolling 6-sheet on the other.
Via: JCDecaux

Munich turned into a giant polling booth

For the UEFA 2012 final, adidas, sponsors of both finalists FC Bayern München and Chelsea FC, turned Munich into a giant polling booth. Fans in Munich (and globally via avatars) selected their teams through a series of ‘choices’ within a designated competition zone, such as pressing a button on a storefront, taking a certain set of subway stairs and even which ice cream sprinkles or coffee cup they choose. Votes were tallied and updated in real-time to a dedicated micro-site, whilst a vast 3D animated projection on a shopping centre facade showed the teams’ popularity ranking. More than 300,000 football fans participated in choosing their team….and you can bet it wasn’t Chelsea.
The project, created by Posterscope Germany, Carat, Heimat and partners, involved a number of layers covering CG graphic creation, app development, live-website streaming, video projection mapping, a few dashes of creativity, and a few million football fans.

Data visualisation of footfall fans’ choices demonstrated via real-world and online triggers

This campaign (created by Posterscope Germany, Carat and partners) is a brilliant example of creating excitement and audience engagement around a major, and local, sporting event. For the UEFA 2012 Final, adidas, sponsors of both finalists FC Bayern München and Chelsea FC, turned Munich into a giant polling booth. Fans in Munich (and globally via avatars) selected their teams through a series of ‘choices’ within a designated competition zone, such as pressing a button on a storefront, taking a certain set of subway stairs and even which ice cream sprinkles or coffee cup they choose. Votes were tallied and updated in real-time to a dedicated micro-site, whilst a vast 3D animated projection on a shopping centre facade showed the teams’ popularity ranking. More than 300,000 football fans participated in choosing their team….and you can bet it wasn’t Chelsea.
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