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EasyJet creates in-flight grottos with Captain Claus

EasyJet is launching in-flight grottos on more than 100 flights to give customers a festive surprise.

Santa Claus will meet children on the flight and hand out gifts.
The campaign is supported by an online film which captures reactions of passengers as Captain Claus appears from the cockpit.
The work has been created by VCCP and PR agency Taylor Herring.
Tina Milton, head of cabin crew at easyJet, said: “We fly millions of people home or on holiday over the Christmas period and we want to get the festive feeling started on board.
“We have hired the world’s most famous pilot to fly on over 100 selected flights and give over 20,000 passengers an incredible surprise.”

Via: Campaign Live

Exterion launch #SPOTSHOOTSHARE competition to celebrate launch of digital buses

To drive excitement and awareness around its new digital bus offering, Exterion Media are launching a photography competition across Twitter and Instagram.
Spot, shoot and share your own photos for a chance of winning the latest GoPro HERO6 – just in time for Christmas!
How to Enter:
Share your images on Twitter and Instagram by tagging @ExterionMediaUK and #SPOTSHOOTSHARE.
Competition closes midnight 17th December. 
We will be giving away GoPros for the best three images.

Click the link below to view and download the document

Terms and Conditions
For enquiries or further information, please email us: spotshootshare@exterionmedia.co.uk
Via: Exterion

Marie Curie to set up Christmas tree powered by 'memories'

The terminal illness charity, Marie Curie, is creating a ‘memory-powered’ Christmas tree that will be located in front of the London Eye on the Southbank between 4th and 17th December.
The fairy lights on the tree will be powered by people sharing their memories on Twitter and Instagram using the hashtag #LightUpXmas. The more people who post using the hashtag, the brighter the lights will shine.
Via: PR Examples 
 

Clear Channel unveils the first DOOH Christmas Gift Guide

  • Unique campaign will showcase Christmas gift ideas from six advertisers to 6.2 million consumers across the UK.
  • Uses the creative capabilities of DOOH to reach, engage and inspire shoppers.
  • First of its kind campaign running nationwide on 900 screens in key shopping locations across Adshel Live digital street furniture network.

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season.
The campaign showcases products from six advertisers and is currently running nationwide across 900 screens from Adshel Live’s digital street furniture network located in premium locations targeting shoppers on busy high streets and roadsides.
The first of its kind campaign was inspired by traditional printed Christmas gift guides and the concept has been adapted to utilise DOOH’s creativity and flexibility. Each 10 second spot includes all six brands in creative reminiscent of the traditional gift guide layout, and features subtle animation to drive cut-through and engage consumers. The campaign will be live during shopping hours and will be played out 2 million times during its two week run, reaching an estimated audience of 6.2 million people.
Chris Pelekanou, Commercial Director, Clear Channel, said: “The beauty of DOOH is both its flexibility and creative capabilities. The DOOH Christmas Gift Guide is a unique and creative solution developed to enable advertisers to put their brands at the forefront of peoples’ minds in the run up to Christmas. Its play on the traditional gift catalogue concept is a fun and effective way to inspire shoppers, and will reach large audiences across busy high streets nationwide through Adshel Live’s network of digital screens.”
Via: Clear Channel
 

Salvation Army introduce the world’s most eco-friendly gift wrap

Bearing in mind that Christmas is a great time for charities, but not a good season for selling second-hand clothes, the Salvation Army in the Czech Republic and Geometry Global Prague  introduced the world’s most eco-friendly gift wrap.
On December 17th – the last weekend before Christmas – the Salvation Army set up a wrapping service at one of the busiest shopping malls in Prague providing the most beautiful gift-wrapping made from second-hand clothing. The solution also helps to reduce the incredible amount of paper waste generated each year during the holidays.
The wrapping technique is inspired by ‘Furoshiki’, a square piece of cloth that has been used in Japan for centuries – for wrapping and carrying goods.
Next Christmas, the Salvation Army plans to introduce the wrapping services in Slovakia and Holland – with hopes that this most eco-friendly gift wrapping service becomes a Salvation Army Christmas tradition globally, raising money for people in need while also sparing the planet tons of waste.
 
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Via: Marketing Communication News
 

Unsuspecting First-daters Quizzed About Finances and Exes in Secret Camera Stunt

Tandem Bank launches ‘later this year’, and in a secret camera stunt centered around finances, unsuspecting daters were asked the top 25 questions consumers ‘want to ask, but are afraid to’.
With a hidden camera trained on a handful of first-dates, actors quizzed the person sat opposite them about everything from their credit score, savings plans, thoughts on marriage, exes, earnings and more.
The bank – using this campaign (and, presumably other marketing efforts) to push its brand before launching – surveyed 2,000 people, asking them what questions they’d want to ask a first date, but don’t.
This video is all about seeing how those questions would go down in real life. Unsurprisingly… they don’t go down particularly well.
Video below:
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Via: PR Examples

JCDecaux's Season's Greetings Showcase

Children from over 10 primary schools have been chosen by JCDecaux to bring ‘Season’s Greetings’ messages to the public with digital screens nationwide across retail, rail and roadside locations throughout December.
Schools taking part include: Ridgeway Primary Academy in South Shields and Low Road Primary in Leeds, selected via Virgin Trains East Coast – in addition to Millbank Primary in London and Pleasant Street Primary in Liverpool.
Additionally, in Edinburgh, JCDecaux teamed up with The City of Edinburgh Council to run a city-wide competition, with the winning artwork from multiple schools showcased across bus shelters on Princes Street.
Head teacher Michael McCarthy from Ridgeway School in South Shields said: “This was a fantastic opportunity to showcase the wide range of art produced by our pupils and to bring it to a wider audience. The children were thrilled to be involved. This initiative shows the impact that just one person can have on others, and that by doing something good you can positively impact on many. It’s really put our school on the map, and I’m delighted that we are bringing season’s greetings to people out and about shopping and travelling.”
Jennie Pitt, People Engagement and Corporate Responsibility Manager at Virgin Trains East Coast, said: “We are always looking for ways in which we can work with our local communities. We are delighted that JCDecaux approached us to host the artwork of children from local schools in stations across our route.
“The children have done an amazing job, their artwork will bring festive cheer to our station environments.  We know it will be enjoyed by the many customers that will be passing through our stations throughout the Christmas period.”
This is the second year that this festive initiative has run across JCDecaux’s digital content channel.
Locations where the showcase can be seen includes major rail hubs across London e.g. Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo as well as Brighton, Glasgow, Leeds, Liverpool Lime Street, Manchester Piccadilly, Newcastle Central Nottingham, Sheffield, York to name but a few.
It will also be showcased across retail screens UK-wide including major shopping destinations such as Bluewater, Brent Cross (London), Bullring (Birmingham), Eldon Square (Newcastle), Intu Lakeside, Liverpool One, Trinity Leeds, St David’s (Cardiff)

If Carlsberg Did Christmas Trees…

Carlsberg unveiled a beer dispensing Christmas Tree for one day only with glass shaped boubles for passers by to drink from.
The first 100 customers got to take away a ‘beerble’ and throughout the day people were encouraged to have a ‘hoppy’ christmas, drinking from the free and engage in social media competitions to win even more prizes.
It follows on from the beer dispensing billboard that appeared in Shoreditch recently as Carlsberg look to kick start their ‘if Carlsberg did…’ campaigns again with ‘If Carlsberg did Christmas Trees’.
Via: PR Examples

Kids Overjoyed as they Meet Santa – in a Kwik Fit Waiting Room!

A trip to the local Kwik Fit in Whetstone, North London seems hardly the place for a festive treat – but that’s exactly what ten kids got when seemingly dragged along by parents.
To promote its free winter safety check-ups, the children bumped into a man that looks an awful lot like Santa Claus, sat waiting for his sleigh to be serviced.
I’m none-too-sure about ‘Merry Kwikmas’ at the end of the campaign video (sitting at 350k views since its release yesterday), but I love the idea, the set-up and – being a dad of two myself – the look of actual joy on the kids’ faces as Santa recalls their names and hands them gifts from his sleigh. The secret camera footage was filmed over the course of two days, apparently.
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Via: PR Examples 

Regent Street Unveils Immersive Light Installation with Jo Malone

London shopping district Regent Street revealed its ‘Timeless Elegance’ Christmas installation with sponsor Jo Malone on Sunday (15 November).
Strictly Come Dancing judge Darcey Bussell was enlisted to pull the switch to reveal the district’s first-ever Christmas lights, which are complete with video animations and projections in constant transformation.
Brightly lit circular objects could be seen hanging above, with some featuring Jo Malone branding, meanwhile others showcased Regent Street’s recently revamped logo.
The installation by Act Lighting Design is designed to symbolise the suspension of time.
White Jo Malone branded cars complete with green ribbons could be found on Regent Street on the day. Brand representatives dressed in suits accompanied the bespoke automobiles, and were on hand to provide information about Jo Malone’s Christmas collections.
The street was closed off from 12pm to make way for the celebrations, which included live entertainment hosted by Classic FM presenters Myleene Klass and Aled Jones.
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The cast of Charlie and the Chocolate Factory, soprano star Laura Wright and British trumpet soloist Alison Balsom all performed live with the Philharmonia Orchestra during the event.
Cheryl Joannides, vice president general manager, Jo Malone London, said: “This is Jo Malone London’s first Christmas on Regent Street and, to mark the opening of our global flagship, we are delighted to be the first brand to sponsor the new Christmas Lights design.
“This year’s theme of ‘Timeless Elegance’ celebrates the rich heritage and sophistication of both Jo Malone London and Regent Street itself and a festive spirit, which lies at the heart of the Jo Malone London brand. We look forward to welcoming customers to Regent Street this Christmas.”
JoMaloneRS
Annie Walker, director of the Regent Street Association, added: “The switch-on of the Regent Street Christmas Lights truly marks the start of the festive season. Shoppers were able to enjoy the glamour of London’s most iconic shopping destination along with live performances and entertainment for all the family to enjoy.”
Via: Event Magazine

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