Posts

EasyJet creates in-flight grottos with Captain Claus

EasyJet is launching in-flight grottos on more than 100 flights to give customers a festive surprise.

Santa Claus will meet children on the flight and hand out gifts.
The campaign is supported by an online film which captures reactions of passengers as Captain Claus appears from the cockpit.
The work has been created by VCCP and PR agency Taylor Herring.
Tina Milton, head of cabin crew at easyJet, said: “We fly millions of people home or on holiday over the Christmas period and we want to get the festive feeling started on board.
“We have hired the world’s most famous pilot to fly on over 100 selected flights and give over 20,000 passengers an incredible surprise.”

Via: Campaign Live

Marie Curie to set up Christmas tree powered by 'memories'

The terminal illness charity, Marie Curie, is creating a ‘memory-powered’ Christmas tree that will be located in front of the London Eye on the Southbank between 4th and 17th December.
The fairy lights on the tree will be powered by people sharing their memories on Twitter and Instagram using the hashtag #LightUpXmas. The more people who post using the hashtag, the brighter the lights will shine.
Via: PR Examples 
 

Salvation Army introduce the world’s most eco-friendly gift wrap

Bearing in mind that Christmas is a great time for charities, but not a good season for selling second-hand clothes, the Salvation Army in the Czech Republic and Geometry Global Prague  introduced the world’s most eco-friendly gift wrap.
On December 17th – the last weekend before Christmas – the Salvation Army set up a wrapping service at one of the busiest shopping malls in Prague providing the most beautiful gift-wrapping made from second-hand clothing. The solution also helps to reduce the incredible amount of paper waste generated each year during the holidays.
The wrapping technique is inspired by ‘Furoshiki’, a square piece of cloth that has been used in Japan for centuries – for wrapping and carrying goods.
Next Christmas, the Salvation Army plans to introduce the wrapping services in Slovakia and Holland – with hopes that this most eco-friendly gift wrapping service becomes a Salvation Army Christmas tradition globally, raising money for people in need while also sparing the planet tons of waste.
 
[youtube width=”300px” height=”200px”]C-s_NbyNGWU[/youtube]
Via: Marketing Communication News
 

Unsuspecting First-daters Quizzed About Finances and Exes in Secret Camera Stunt

Tandem Bank launches ‘later this year’, and in a secret camera stunt centered around finances, unsuspecting daters were asked the top 25 questions consumers ‘want to ask, but are afraid to’.
With a hidden camera trained on a handful of first-dates, actors quizzed the person sat opposite them about everything from their credit score, savings plans, thoughts on marriage, exes, earnings and more.
The bank – using this campaign (and, presumably other marketing efforts) to push its brand before launching – surveyed 2,000 people, asking them what questions they’d want to ask a first date, but don’t.
This video is all about seeing how those questions would go down in real life. Unsurprisingly… they don’t go down particularly well.
Video below:
[youtube width=”300px” height=”200px”]k0NBNFWod3Q[/youtube]
Via: PR Examples

JCDecaux's Season's Greetings Showcase

Children from over 10 primary schools have been chosen by JCDecaux to bring ‘Season’s Greetings’ messages to the public with digital screens nationwide across retail, rail and roadside locations throughout December.
Schools taking part include: Ridgeway Primary Academy in South Shields and Low Road Primary in Leeds, selected via Virgin Trains East Coast – in addition to Millbank Primary in London and Pleasant Street Primary in Liverpool.
Additionally, in Edinburgh, JCDecaux teamed up with The City of Edinburgh Council to run a city-wide competition, with the winning artwork from multiple schools showcased across bus shelters on Princes Street.
Head teacher Michael McCarthy from Ridgeway School in South Shields said: “This was a fantastic opportunity to showcase the wide range of art produced by our pupils and to bring it to a wider audience. The children were thrilled to be involved. This initiative shows the impact that just one person can have on others, and that by doing something good you can positively impact on many. It’s really put our school on the map, and I’m delighted that we are bringing season’s greetings to people out and about shopping and travelling.”
Jennie Pitt, People Engagement and Corporate Responsibility Manager at Virgin Trains East Coast, said: “We are always looking for ways in which we can work with our local communities. We are delighted that JCDecaux approached us to host the artwork of children from local schools in stations across our route.
“The children have done an amazing job, their artwork will bring festive cheer to our station environments.  We know it will be enjoyed by the many customers that will be passing through our stations throughout the Christmas period.”
This is the second year that this festive initiative has run across JCDecaux’s digital content channel.
Locations where the showcase can be seen includes major rail hubs across London e.g. Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo as well as Brighton, Glasgow, Leeds, Liverpool Lime Street, Manchester Piccadilly, Newcastle Central Nottingham, Sheffield, York to name but a few.
It will also be showcased across retail screens UK-wide including major shopping destinations such as Bluewater, Brent Cross (London), Bullring (Birmingham), Eldon Square (Newcastle), Intu Lakeside, Liverpool One, Trinity Leeds, St David’s (Cardiff)

If Carlsberg Did Christmas Trees…

Carlsberg unveiled a beer dispensing Christmas Tree for one day only with glass shaped boubles for passers by to drink from.
The first 100 customers got to take away a ‘beerble’ and throughout the day people were encouraged to have a ‘hoppy’ christmas, drinking from the free and engage in social media competitions to win even more prizes.
It follows on from the beer dispensing billboard that appeared in Shoreditch recently as Carlsberg look to kick start their ‘if Carlsberg did…’ campaigns again with ‘If Carlsberg did Christmas Trees’.
Via: PR Examples

Kids Overjoyed as they Meet Santa – in a Kwik Fit Waiting Room!

A trip to the local Kwik Fit in Whetstone, North London seems hardly the place for a festive treat – but that’s exactly what ten kids got when seemingly dragged along by parents.
To promote its free winter safety check-ups, the children bumped into a man that looks an awful lot like Santa Claus, sat waiting for his sleigh to be serviced.
I’m none-too-sure about ‘Merry Kwikmas’ at the end of the campaign video (sitting at 350k views since its release yesterday), but I love the idea, the set-up and – being a dad of two myself – the look of actual joy on the kids’ faces as Santa recalls their names and hands them gifts from his sleigh. The secret camera footage was filmed over the course of two days, apparently.
[youtube width=”300px” height=”200px”]0nZVhn_MrPg[/youtube]
Via: PR Examples 

Regent Street Unveils Immersive Light Installation with Jo Malone

London shopping district Regent Street revealed its ‘Timeless Elegance’ Christmas installation with sponsor Jo Malone on Sunday (15 November).
Strictly Come Dancing judge Darcey Bussell was enlisted to pull the switch to reveal the district’s first-ever Christmas lights, which are complete with video animations and projections in constant transformation.
Brightly lit circular objects could be seen hanging above, with some featuring Jo Malone branding, meanwhile others showcased Regent Street’s recently revamped logo.
The installation by Act Lighting Design is designed to symbolise the suspension of time.
White Jo Malone branded cars complete with green ribbons could be found on Regent Street on the day. Brand representatives dressed in suits accompanied the bespoke automobiles, and were on hand to provide information about Jo Malone’s Christmas collections.
The street was closed off from 12pm to make way for the celebrations, which included live entertainment hosted by Classic FM presenters Myleene Klass and Aled Jones.
jm
The cast of Charlie and the Chocolate Factory, soprano star Laura Wright and British trumpet soloist Alison Balsom all performed live with the Philharmonia Orchestra during the event.
Cheryl Joannides, vice president general manager, Jo Malone London, said: “This is Jo Malone London’s first Christmas on Regent Street and, to mark the opening of our global flagship, we are delighted to be the first brand to sponsor the new Christmas Lights design.
“This year’s theme of ‘Timeless Elegance’ celebrates the rich heritage and sophistication of both Jo Malone London and Regent Street itself and a festive spirit, which lies at the heart of the Jo Malone London brand. We look forward to welcoming customers to Regent Street this Christmas.”
JoMaloneRS
Annie Walker, director of the Regent Street Association, added: “The switch-on of the Regent Street Christmas Lights truly marks the start of the festive season. Shoppers were able to enjoy the glamour of London’s most iconic shopping destination along with live performances and entertainment for all the family to enjoy.”
Via: Event Magazine

Currys PC World Streams Personalised Christmas Hints Across the UK

Currys PC World has launched its personalised hints campaign, which enables individuals to submit their Christmas gift wishes and have them displayed on outdoor sites across the country.
The brand is inviting customers to complete an online entry form via its website. Individuals are able to pen a subtle hint outlining what they would like for Christmas, and select the location where they would like it to appear.
Using Liveposter technology, the company is able to stream the customised hints across more than 500 static, digital and ambient outdoor sites including digital six sheets, ad vans and hand painted murals.
The campaign will also extend into personalised radio adverts, paid social and CRM, and a lucky few will receive bespoke radio adverts featuring actor Jeff Goldblum.
The brand will also post hints for select participants across multiple locations, enabling loved ones to view them along an otherwise routine journey.
Currys PC World expects to create more than 2,000 bespoke hints during the six-week activity, which forms part of its broader £10m Christmas campaign, Spare the Act.
The integrated campaign also involves media agency Blue 449, creative agency AMV BBDO, PR agency M&C Saatchi, social media agency 1000heads, and out of home communications agency, Posterscope
Gary Booker, chief marketing officer at Dixons Carphone, said: “We’ve got Jeff Goldblum telling us how to act our way through those awkward Christmas moments, but now we really want to make sure everyone avoids this and gets exactly the present they want by helping them put their ideal gift hint right in front of their friend or loved one in a way that can’t be ignored.”
Tom Kerr, business director at Posterscope, added: “It’s been great to work with Currys PC World on the world’s first contextually relevant, mass personalisation campaign.
“This is a fantastic example of how out-of-home advertising can create relevance by location. By understanding where consumers are most likely to be and when, and matching that data to tailored, personal messages, we have been able to create mass personalisation on a nationwide scale. It’s the first campaign of its kind, and sets an exciting precedent.”

Pandora use OOH Domination to Support Christmas Light Sponsorship

Pandora were recently announced as the headline sponsor of the 56th annual Christmas lights during the switch on event at Oxford Street.  This was the first time a jewellery brand had sponsored the world-renowned display and in turn opened up the opportunity for OOH to amplify their sponsorship to consumers during the key Christmas period.  To deliver this amplification, the London underground was key, with multiple dominations being taken across the major Oxford St serving stations, delivering high impact display at Marble Arch, Bond St and Oxford Circus.  This strategy allowed Pandora to book end the length of the Christmas lights display and ensure that Pandora’s Christmas sponsorship – and ‘Unforgettable moments’ message – was at the forefront of shoppers minds as they entered the busiest shopping street in Europe.
pandora6