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Greggs Unveils Giant Coffee Cup Sleep Pods by the Thames

Greggs is hosting a sleep-based activation on the banks of the Thames (8th March), in order to promote its new flat white coffee.

The brand is encouraging Londoners and tourists to test the theory that taking a power nap after drinking a dose of caffeine increases energy levels.

As such, the baker has created a number of giant branded coffee cups that visitors will be able to climb into and sleep in after sampling a free coffee. Greggs has dubbed the experience a ‘Nappucino’.

The experience launched at London’s Potters Field Park at 7.45am this morning and will be available to test drive until the sun sets over London.

Greggs is working with agencies Havas PR Manchester, Platform and Splendid on the campaign.

Via: Event Magazine

Microsoft Takeover Coffee Shops With a Media First For The Launch Of Surface Pro 4

Anytime, anywhere work patterns have had a profound impact on the coffee industry in recent years.  Coffee Shops are now that third space between home and office, a unique environment where business and leisure naturally coincide.  They are the ideal environment for the Surface Pro 4 as Coffee Shops are exactly the kind of space where we might be found using our laptop or tablet to get work done on the go.
Over the last few years, we’ve seen a number of campaigns in Coffee Shops for Microsoft, but this is by far the most innovative of all.  As part of their campaign to promote the Surface Pro 4 to consumers ahead of the key Christmas retail period, Microsoft are using a combination of Window Vinyl and Coffee Cups in 20 premium artisan type outlets in London, as well as a further 172 outlets in key cities across the country with Coffee Cups.
Window Vinyl is an intuitive, impactful, native advertising format that allows brands to capitalise on huge pedestrian footfall as local consumers go about their daily journey.  All the sites are located in busy, trendy locations across London.  Where the window media grabs attention, when it comes to the coffee consumer in-store, Coffee Cups give brands the opportunity to deliver a more complex message in a relevant space at a relevant time.  We spend 21mins with our daily takeaway coffee, it’s also a time of day we’re relaxed and receptive which means a message delivered this way tends to resonate.  When you consider that half of all takeaway coffee ends up on a desk in the office, you see why this is an ideal way for brands like Microsoft to immerse themselves into the everyday consumer journey.
The windows aren’t the only innovative addition to this campaign.  There is something unique about the cups too.  The design has a blank space for the barista to write the customer’s name as if they were writing on the Surface screen.  Pretty apt when you consider the Surface Pro comes with a Pen that does just that!  And there’s more.  Microsoft is also driving engagement through social media by geo-targeting 2 cafés in central London offering free coffee giveaways to consumers nearby.  All they have to do is show their retweet or share to staff in-store to claim their free cup of coffee.  This is a great way to create a buzz on social media and reward consumers for engaging with the brand.  We’ve already seen loads of pics posted online showing Surface branded Coffee Cups out and about.
Lydia Osborne from Posterscope said, “Our branded coffee cups and window vinyls in selected coffee shops across London have allowed us to become more targeted in capturing mobile professionals. This is the thinnest, fastest and most versatile Surface Pro ever and we can now ensure that our presence is in the right place at the right time with the right audience. Adding to this an integrated social campaign to give back to our consumers with free coffees, shows how collaborative our approach has been with Table Talk.
The campaign was planned and booked by Empower Media and Posterscope.

AIDS Concern Hong Kong: Can You Smell the Prejudice?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS.
The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong created this small experiment to bring awareness to the prejudice these people face. So, would you accept free coffee from a person who is HIV positive?
Video here:
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Via: Creative Guerrilla Marketing

Costa Uses DOOH to get Consumers in the Christmas Spirit

Costa ran a seven-week competition in the run up to Christmas to engage their audiences online by generating excitement around their festive take-away cups. Customers were tasked with finding or creating pairs of eyes for their cup characters- Santa, Snowman, Rudolph and Elf. Over the duration of the campaign users were set a different challenge designed to prolong excitement around the competition and also to inspire consumers to get creative.

The top entries were fed into a digital-out-of-home advertisement to promote the competition and the return of the festive cups. Graphite Digital created a 10 second animation to reflect the brand’s Christmas look and worked with Liveposter to implement dynamic fields, into which the photo’s would be displayed. These entries were updated regularly to keep the promotion feeling fresh and timely.

A second campaign was run alongside this, which focused on how a trip to Costa can provide relief and respite from the scenarios consumers might find challenging during the build up to Christmas, such as long shopping sessions, waiting for buses and enduring the cold weather.

Graphite Digital created five 3D animated videos to bring Costa’s festive cups to life, placing them in these relatable situations and telling the story of how shoppers can find sanctuary in Costa. These instances were then placed in specific locations to give them contextual relevance such as shopping centers, high street and bus stops.

In addition to this, from 11th November bus supersides, including twinklies, were used to raise awareness of the cups in Central London.

This campaign was planned and booked by Meridian.

Nescafe Keeps Sleepy Drivers Alert in Mexico

People in Mexico are often half asleep when they have to go to work early in the morning and sometimes miss red lights. In order to combat this, Nescafé synchronised a 6-sheet with some traffic lights overhead. The 6-sheet illuminated the road green, orange or red, making the traffic lights much more obvious to bleary-eyed drivers.
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Via: Ads of the World

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