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Dentsu Aegis Network Acquires OOH Plus & Launches Posterscope in Latin America

Dentsu Aegis Network today announces the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America. Post-acquisition, OOH Plus will operate as the Latin American arm of Posterscope, the world’s leading Out-of-Home Communications agency and one of Dentsu Aegis’ eight network brands, and will be renamed Plusmedia Posterscope. Plusmedia Posterscope will continue to operate under the successful leadership team of founders Marco Antonio de Souza, CEO, and Omar Sahyoun, CFO, who will report into Abel Reis, CEO, Dentsu Aegis Network Brazil.
Headquartered in Sao Paulo and Rio de Janeiro with five offices and 60 staff across Brazil, OOH Plus was founded in 2010 as the holding company for Plusmedia, OOH Media and 2S Producoes. Providing creativity, media planning, production and lay-out services to leading blue-chip companies, Plusmedia, OOH Media and 2S Producoes were founded in 1995, 2005 and 2007 respectively. Immediately prior to closing, the companies were merged into Plusmedia, the unit that was subsequently acquired by Dentsu Aegis Network.
“I am delighted to welcome OOH Plus to the Posterscope network. We have wanted to have a presence in the Latin American market for some time, and believe we have found the right team who share our vision and passion for great Out-of-Home solutions. The growth of digital OOH and the importance of mobile will provide us with opportunities to pioneer and transform Out-of-Home in Brazil for our clients,” said Annie Rickard, Posterscope CEO.
“For Dentsu Aegis Network Brazil, launching Posterscope, a global network brand of the group, is a direct result of the growth of our local operation and confirmation of the vitality of the Brazilian market. OOH Plus, a pioneer in out-of-home media, is a strategic acquisition that strengthens our presence across all media and platforms and will provide a convergence of solutions to our clients,” said Abel Reis, CEO of Dentsu Aegis Network Brazil.
“Joining Dentsu Aegis Network is the result of our consistent growth since the founding of Plusmedia in 1995, demonstrated by our portfolio, our outstanding work for large advertisers, and, in recent years, our consolidated performance and leadership in out-of-home media. Being part of Posterscope enhances the intelligence and latest tools in our offer and contributes to the success of our clients’ businesses, as well as the Brazilian market,” explains Marco Antonio de Souza, CEO, Plusmedia Posterscope.
Dentsu Aegis Network continues to strengthen its full-service footprint in Brazil, adding further expertise to an established network of brands including Isobar, LOV, Dentsu Brazil, NBS, mcgarrybowen, iProspect, Amnet and Copernicus. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Brazilian team to more than 1400 professionals and more than 100 clients.

Dentsu Aegis Network Shops Back Vizeum's Camelot Win

Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.
Camelot, the operator of The National Lottery, awarded its £40 million planning and buying business to Vizeum last week.The win is the biggest in the agency’s history, ahead of the £34 million 20th Century Fox account it picked up in 2007.
Dentsu Aegis Network divisions that will work with Camelot include the outdoor agency Posterscope, the search specialist iProspect, the measurement and marketing effectiveness unit Data2­Decisions, the investment arm Amplifi and the insight panel Consumer Connections System.
Vizeum landed the account after beating OMD in a final shoot-out. The business was previously shared by OMD, which handled buying, and Havas Media, which worked on planning.
The process managed by Oystercatchers.
Via: MediaWeek

Art Everywhere at Cannes

Art Everywhere by Posterscope and Vizeum has been selected to represent the Dentsu Aegis Network at the ‘Act Responsible’ exhibition in Cannes. This is the very first time that CSR will have a presence at the Cannes Lions.
Situated next to the Cannes Lions Hall, the ‘Act Responsible’ exhibition aims to show how the advertising industry supports charities and causes with pro-bono campaigns. Additionally, online and local visitors will have the option to vote for their favourite ‘Act Responsible’ campaigns of 2013.
For more information, click here.
To vote, click here.

Posterscope Launches in the Philippines

Posterscope  launched in the Philippines this month and will be introducing its suite of media solutions in the market including out-of-home planning, buying and research. Posterscope Philippines will be headquartered in Makati City, and is aiming to transform OOH with technology that will provide consumer centric planning and ROI analytics on OOH properties across the country.
Posterscope has an existing Prism suite of tools and Out-of-home Consumer Survey (OCS) system of 3,000 consumers and their attitudes towards OOH across Philippines. The agency hopes to give marketers insight into consumer behaviour, out of home, which can be specifically targeted.
The new office, which joins a global network present in  27 countries, will be led by Vinay Goel as General Manager, Posterscope Philippines. Mr Goel was working with Posterscope in India since 2008 as Senior Business Director.
Via: Asia media Journal