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Uber uses drones to taunt drivers stuck in traffic

As if being stuck in gridlock traffic isn’t enough, Uber has been teasing drivers with ads for its services suspended by drones.
Motorists in Mexico City have seen the flying ad boards hover serenely past their windscreens on the static highways as part of the ride-hailing app’s push into Latin American markets.
The cardboard plaques, suspended from quadcopters, have been highlighting the capital’s congestion misery to promote Uber’s carpooling service, UberPool.
Mexico City has some of the worst traffic congestion in the world, with the city’s 21 million inhabitants piling into vehicles for the daily commute. Keen to exploit the problem of too many cars carrying too few passengers, Uber’s campaign in the city earlier this year had lone drivers in its sights.
One of the advertisements read:’ The city would be for you, not for the 5.5 million cars.’  While another read: ‘Going solo? This is why you can never see the volcanoes’, a jab referring to the traffic-related smog which obscures views of the region’s two peaks
Air quality in the city is at a low, with the capital having ‘acceptable’ air quality for just 26 days in the first half of the year. This has led to the government prohibiting drivers from using their cars on set days. According to Bloomberg, Uber operates in 65 cities in Latin America and plans to double the figure by the end of 2016.
The firm has been increasingly creative in its expansion efforts and is even exploring other technological avenues to future proof its services.
Recently, head of products at Uber, Jeff Holden, told Recode he has been researching the idea of self-driving drones, so the company ‘can someday offer our customers as many options as possible to move around.’
Mr Holden said landing on top of buildings in cities would help reduce commuting time and congestion dramatically.
He said the technology could be in use as soon as the next ten years.
Via: Daily Mail

Drone delivers flowers to couples in Valentine's Day stunt

The Flower Council of Holland has used a drone to drop roses in front of couples for a stunt in the Italian city of Verona.
The drone was painted red and nicknamed ‘Cupidrone’ for the pre-Valentine’s Day activity, which was filmed by production company Back2Back.
Cameras, including one onboard the drone, caught the reaction of young men and women when Cupidrone dropped a red rose in front of them.
Bram de Roojj, creative director at the creative agency Kingsday, said: “Technology may have changed over the years, but the effect of flowers definitely has not!”
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Via: Brand Republic

Noodle Company Uses Drone Advertising for Airborne Promotion

Creative agency Hungry Boys created a new advertising technique for noodle company Wokker, which incorporated unmanned aerial vehicles. The aim was to draw potential customers’ attention and raise the number of orders from a number of local business centers.
As ordinary advertising channels are congested, they came up with an unusual way to attract their target audience, by raising the ads up in the air. Wokker banners were attached to drones and launched around high-rise business buildings, drawing the attention of hundreds of people as they flew past office windows.
They took to the skies in Russia’s first “drone-vertising” campaign, using drones to show off the fast food company’s rice and noodle dishes. The airborne advertising hit Moscow’s financial district, promoting lunches to busy office workers in tower blocks.
Hungry Boys utilized ten drones as a squadron of aerial billboards in order to draw attention to the brand at a time when consumers are thinking about what to have for their lunch. The banners attached to the drones showcased Wokker’s latest range of fresh meat, seafood and vegetable dishes. The meals are packed in authentic style Chinese takeaway boxes,which are seen in many Hollywood movies.
Local deliveries in the campaign areas are already up 40% so the drone-vertising technique has proved to be very successful. Sometimes workers are so busy they forget about the lunch break. Posters flying by the window are a great way to remind them. Several unmanned drones launched in the air with advertising banners couldn’t go unnoticed. Drones have not been used for this purpose in the country before, so the agency has introduced a new trend in the Russian advertising market.
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Via: psfk

Coke Use Drones to Deliver Drinks From the Skies

Coca-Cola can claim to be one of the first advertisers in Asia to deploy drone cameras in a marketing campaign.
As part of its Open Happiness campaign, the fizzy drinks brand has teamed up with non-profit organisation the Singapore Kindness Movement to deliver cans of Coke from the sky to construction workers in Singapore.
Coke dropped off cans of drinks and words of encouragement to more than 2,500 guest workers around the island nation. The company is using the hashtag #CokeDrones to promote its campaign.
The agency behind the ‘Happiness from the skies’ campaign was Ogilvy.
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Via: mUmBRELLA