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IKEA Replaces Cinema’s Seats with Cozy Beds to Surprise Moviegoers

As part of its ‘Wake Up Love’ campaign, IKEA Russia refurbished a cinema hall into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which ran until 14 December 2014.
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Via: Design Taxi

Transformers Take Over Moscow

For the launch of the new movie “Transformers: Age of Extinction”, Posterscope Russia and Vizeum wrapped part of the Federation Tower in Moscow. Federation Tower consists of a complex of skyscrapers built on the 13th lot of the Moscow International Business Centre. The campaign also included billboards, special projections on TNT and branding of metro stations in St.Petersburg.
Click here to watch the video
 

Penguins of Madagascar Outdoor Campaign sees Penguins Zip Wire across London’s Edgware Road

Film studio 20th Century Fox have launched a bespoke new outdoor campaign for their upcoming animated family movie Penguins of Madagascar. Running from 18th November until 7th December, outdoor activity for the film, which is a spinoff of the wildly successful Madagascar series, includes a major installation at Edgware Road in London featuring characters from the film zip wiring between two Clear Channel billboards.
The installation joins a range of standout outdoor activity being planned and deployed across the country by Posterscope and Vizeum, based on creative adapted by Hoo Ha LTD. The campaign includes static ads across buses and 96 sheet billboards, and digital activity across Waterloo Motion, JCDecaux’s network of digital screens, Transvision and digital escalator panels. Interactive Clear Channel Adshel Live digital posters will also be deployed across the country, which will enable fans to take their photos with characters from the film and share them online via social media.
One of the standout features of the campaign was a very unusual stunt organised by psLIVE, which took place on-board HMS Belfast in late November. This saw some all action Penguins being zipwired from the Fore Mast, across to the Aft Mast, some 200 feet above deck. The Penguins then embarked on a bus tour of London to generate photo bombing opportunities for social media.
Penguins of Madagascar is directed by Simon J. Smith, director of Bee Movie, and Eric Darnell, director of the Madagascar films. Benedict Cumberbatch, John Malkovich and Ken Jeong are among the voices featured in the film. The three films in the Madagascar series have grossed more than $1.8 billion globally, with Madagascar 3: Europe’s Most Wanted, taking in $747 million worldwide when it was released in 2012.
Leia Reuter, Business Director at Posterscope, said: “Penguins of Madagascar is the latest in the family of the brilliantly entertaining Madagascar films, and is set to be a smash hit with both kids and parents this Christmas. We needed to create a campaign that captured both the fun and cheeky spirit of the film’s characters, in a way that would help get the whole family involved. The special build across Edgware Road provides a completely unique experience that families can’t get anywhere else, while the interactive posters help the whole household to share their fun times.”
“The campaign reflects a growing interest from brands in commissioning special builds and building experiential elements as part of their outdoor campaigns. Brands are coming around to the fact that outdoor media is about creating a lasting impression, and that by providing people with a unique shareable experience, you ensure that’s exactly what you give them.”

Monty Python Foot of Cupid Activity goes Nationwide

Monty Python’s famous ‘Foot of Cupid’ has been placed on phone kiosks around the country as part of a new outdoor and social media marketing campaign.  Eagle Rock Entertainment launches this out-of-home phone kiosk activity to promote the release of the Monty Python Live – One Down Five to Go DVD.
The unveiling of the iconic Foot of Cupid is being supported by a major social media drive to stimulate participation and engagement in the campaign.  To be in with the chance to win the new Monty Python DVD, Fans in London, Manchester, Birmingham, Liverpool and Edinburgh are being encouraged to find the kiosks, take “selfies” with the build and post them to social media channels, using the hash tag #pythonphone. A QR code in the design will also take people to the mobile site www.pythonphone.com which will enable users to hear one of ten special recorded answerphone messages from the Python team.  These messages are played using the soundcloud widget and will be available to share across all social media platforms.
The campaign is a collaboration between MJ Media, Posterscope and JCDecaux, and these unique, eye catching builds will be making a large “foot print” across key cities up until the end of November.
Daniel Kavanagh, Account Director at MJ Media commented saying: “Despite a challenging budget, we really wanted to help Eagle Rock Entertainment engage fans by bringing Monty Python’s iconic artwork to life. By using special builds we were able to ensure this was done in a creative, exciting and original way. By working closely with the client to amplify the campaign across their social media channels, we’ve taken a regional campaign, maximised cut-through and engagement and generated national exposure during one of the most competitive periods of the year.”
Daniel Carey, Business Director at Posterscope said; “With an iconic and irreverent show like Monty Python, it was essential that the OOH activity followed a similarly anarchic route.  The use of the equally  iconic ‘Foot of Cupid’ special builds was a perfect way to deliver the same humorous tone as the show, in turn engaging with their core audience, whilst delivering cut through in the busy pre-Christmas period.  In addition, integrating the OOH with mobile and online activity via the use of selfies and QR codes, will further help to drive interaction and word of mouth, both in the offline and online space”.

Gotham Arrives in Buenos Aires

For the launch of Gotham Season 1 in Buenos Aires, people had the chance to be detectives and save Gotham City.
Warner and 5SEIS  implemented an innovative interactive event at the Abasto Shopping Center in Buenos Aires. People had the chance to play detective and help Gotham city by interacting with a 192 square metre video projection.
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Via: Advertising Universe

NYC Taxi Wrecked by Giant Axe in World of Warcraft PR Stunt

Earlier this week, a photo stunt promoting World of Warcraft appeared in New York City. The stunt featured a giant axe stuck in a NYC taxi in Times Square to promote the release of the Warlords of Draenor expansion.
Via: PR Stunts

Paddington Bear Trail Around London

Almost 60 years after he was first found at a London railway station, Paddington Bear is back on the streets of the capital – in the form of 50 statues of the fictional bear.

Designed by artists and celebrities they will later be auctioned to raise money for the NSPCC.
It all comes ahead of Paddington’s big screen debut later in November.
Via: BBC News

Netflix’s Fun Outdoor Campaign Features 100 Movie & Television GIFs

For the launch of Netflix in France, Ogilvy Paris came up with a fun outdoor campaign featuring 100 different GIFs from movies and television shows.
Located at bus stops, train stations and malls, the billboards showed looping videos that “reacted” to current events like sports and the weather.
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Via: Design Taxi
 

Amusement Park’s Halloween Prank Scares People with ‘Possessed’ Poster

To promote its new haunted house attraction, a theme park in Stockholm, Sweden, decided to ramp up the scare factor by installing a‘possessed’ outdoor poster.
The theme park, Gröna Lund, leads people to believe that they can get a preview of the latest attraction by scanning the QR code on the poster using their mobile phones.
But little did they know, the real horror awaiting them isn’t from their phone screens.
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Via: Design Taxi

Exterion Media Celebrates Dylan Thomas Centenary Festival at Westfield

Exterion Media is excited to announce it has joined forces with Griff Rhys Jones and Game of Thrones star Owen Teale to promote the Dylan Thomas in Fitzrovia festival celebrating the 100th anniversary of Thomas’ birth.
Advertisements showcasing the festival’s highlight event, a performance of Under Milk Wood starring Owen Teale are currently on display on Exterion Media’s LCD pods at Westfield London and on the “North Star” HD LED screen at the gateway to Westfield Stratford.
The Dylan Thomas in Fitzrovia festival is a brand new festival for London. Fitzrovia is an area which played an important part in Thomas’ life and career, and the festival is bringing a huge variety of arts and entertainment to the Capital. Teale’s performance is his only date in Central London and is part of a week of festivities taking place.
Festival patron Griff Rhys Jones, commented,
“This is a new festival for London and we want to raise awareness of the performances and activities on offer. We all know that London is one of the busiest cities in the world, and the arts represent a very crowded space. With the help of Exterion Media we are able to cut through some of that noise and engage with a young, urban, highly connected audience.”
Jason Cotterrell, Managing Director, Exterion Media added,
“Westfield is an ideal location for showcasing this event given its unique quality as a ‘platform for fame’, giving brands unparalleled access to the right audience, in the right environment, at the right time. At Westfield, consumers are relaxed, enjoying themselves and in the mindset of spending money. We strive to connect brands with the right audience and are delighted to help Griff and the festival with their aim of bringing the works of Dylan Thomas to as many Londoners as possible.”
Via: Exterion