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Estonia Tourist Board use facial recognition technology to deliver stress relief to public

We’ve come to accept stress as a normal part of our lives. But it doesn’t have to be that way. The Estonian Stress Buster has the antidote.
The Stress Buster is equipped with the awesome power of pure nature, which he carries forth to the world’s major cities. Using facial recognition technology, he identifies stressed out individuals (really!) and employs the sounds of nature and a pop-up forest to bust their stress. And for the permanent cure, he sends them on a trip to Estonia. Keep an eye out for the Stress Buster in your stressed-out city.
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Via: Best Ads on TV

This photo booth surprised women with pictures that mirror domestic violence statistics

Facial recognition software has come a long way since researchers began programming computers to pick out human features in the mid-’60s.
A recent project by the Berlin offices of DDB in collaboration with women’s rights group Terre Des Femmes found a new, shocking application for the technology: highlighting the prevalence of domestic violence.
Violence perpetrated against domestic companions remains a worldwide epidemic. In 2014, the National Network to End Domestic Violence estimated that 3 American women die at the hands of their own intimate partners every day. 1 in4 German women experience it at some point in their lives.
DDB shone a light on that fact with the help of a Berlin fixture—the photo booth, or photoautomat.

They created a customized booth, which “applied bruises” to one of four female faces in each relevant photo set to mirror the statistic mentioned above.
The collaboration promoted the work of Terre Des Femmes or “Women’s Earth,” a nonprofit based in Hamburg that works with other such groups around the world in efforts to prevent still-common practices like forced prostitution, arranged marriages and female genital mutilation.
“Domestic violence is a major problem in Germany. It affects one in four women at least once in their lifetime. Unfortunately, most people don’t know about this,” said the group’s managing director, Christa Stolle. “With this photo booth activation, we clearly demonstrated how serious the problem is, and show that we all can do something to change this picture: by spreading information, by supporting the victims, by sharing this video.”
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Via: Ad Week
 
 

Responsive facial recognition technology redefines customer engagement

Posterscope USA, along with partners Quividi, EYE Corp Media and Engage M1 designed and executed a campaign for the GMC Acadia featuring technology that anonymously detected gender, facial expression, age and composition of the passing audience and then served responsive and engaging branded content targeted to that specific audience.
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The campaign, which ran for 8 weeks at the Santa Monica Place shopping mall, marked the first time globally that responsive facial recognition technology was linked to dynamic displays to present personalized content in an out-of-home campaign.
“Consumers see up to 5,000 ads every single day, and we wanted to create a responsive, engaging campaign that cut through the noise,” said Jeff Tan, head of strategy at Posterscope USA. “By leveraging cutting-edge technology to deliver real-time dynamic content, we helped GMC connect with audiences via personalized location-based communication strategies. This proved particularly effective in the crowded environment that is the Santa Monica Place shopping mall.”
Posterscope and their partners fitted eight digital screens in Santa Monica Place Mall with video sensors and Quividi’s audience and context aware platform that anonymously detected and determined whether a passing shopper was a man or woman, alone or with a group or part of a couple or a family, adult or child or even frowning or smiling. No data or images of any type were collected, stored or shared at any time, ensuring privacy.
Once detection was made, the digital screens were populated with fun and humorous creative video content and brand messaging promoting the virtues and features of the GMC Acadia tailored to the identified audience. The screens also featured a number of interactive games, both for children and adults, like Simon Says and a virtual staring contest, all of which were designed to further deepen engagement and maximize viewer interaction with the screens.
“The ability to personalize content and messaging to a variety of target audiences really came to life in this campaign,” says EYE Corp Media CEO Jeff Gunderman. “Through this partnership with Posterscope, GMC and Quividi, we were able to showcase the power of digital place-based screens when combined with cutting edge technology.”
“Posterscope, EYE Corp and Engage M1 collectively pushed the limits of real-time personalization at scale,” said Ke-Quang Nguyen-Phuc, CEO of Quividi. “Our VidiStudio interactive scenario designer tool made possible the implementation of more than 200 interactive audience-aware experiences, making the GMC Acadia campaign the most comprehensive automated DOOH project to date.”
 
 

Amscreen Hopes to Harness Online Transparency with Launch of Audience Assured Advertising

Amscreen has launched Audience Assured Advertising (AAA) across its digital out-of-home network, a metric it hopes will become a new standard in digital out-of-home accountability.
Amscreen claims that the AAA application is a response to the demand for more accountability and transparency from outdoor media, and that it leverages the new levels of customer information gathered by Amscreen’s digital screens.
The triple-A campaigns offer advertisers the chance to purchase against several different demographics  – more akin to TV or online ads – with the four main segments being All Adults, Men, 15-34s and 35-64s. Each audience is traded purely on impacts, with fixed cost per thousands for each.
Once a campaign is live, it can receive regular AAA Health Checks; if the initial audience predictions are correct, the campaign is left untouched. Should the campaign fall behind schedule, additional locations or hours can be added to ensure full campaign delivery.
Amscreen’s new AAA application also promises full post-campaign analysis to help planners and marketers access the campaign and optimise future activity.
The AAA application is possible because of Amscreen’s cameras in its screens, which have a viewing distance of 4.5 metres. It is claimed that they are capable of tracking up to 150 individuals at any one time.
Amscreen also claims that individuals are only registered as one view if they are calculated to have looked directly at the screen, with the promise “OptimEyes registers viewers, not looks”.
The company already includes screens in 450 Tesco petrol stations, with a weekly reach of more than five million adults.
Via: Brand Republic