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FANTA’s Instagram-powered photo booth captures iconic orange taste

FANTA’s playful new Out-of-Home campaign has transformed a JCDecaux Innovate panel into an exciting media first – a unique Instagram-powered photo booth and instant selfie printer.
The snappy concept – created in partnership between Coca-Cola South Pacific, JCDecaux, UM and Ogilvy & Mather is a media first in Australia and was launched as part of the #FantaTastesLike campaign.
The custom built panel features a backdrop of playful characters and a riot of orange colour inspired by the taste of FANTA’s iconic flavour. Passers-by are encouraged to snap a selfie against the regularly changing bubbly backdrop using their smartphone – and to share their image on Instagram via #FantaTastesLike. By checking into the “Fanta Printergram”, participants instantly receive a high quality branded 6×4 print out of their selfie, direct from the panel.
“It’s fantastic to work with partners who continually push the boundaries of the Out-of-Home format, said Essie Wake, Marketing Director – JCDecaux Australia. “FANTA’s campaign uses the latest in socially driven instant printing technology to deliver a two way conversation that is playful and rewarding. We are excited to be at the forefront of making this technology accessible to brands.’’
Danni Robinson, Innovate Operations Manager – JCDecaux Australia said: “Integrating printing technology into our Innovate panels is a first for JCDecaux and the Australian media landscape. We are truly excited to be partnering with Coca-Cola South Pacific to deliver this ground breaking campaign.”
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Via: JCDecaux
 

Digital OOH augmented reality

Two campaigns from Heartland-Posterscope China allowed members of the public to interact with characters on large digital screens.  Fanta’s cartoon character augmented reality installation was placed in cinema foyers whilst Nokia’s campaign complemented their interactive outdoor experience with a 9.5m Transformer figure to promote the X7 handset leveraging their partnership with the movie Transformers 3, Dark of the Moon.
 

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