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Ciroc Vodka Celebrate the Return of Zoolander in New Campaign

Ciroc, Diageo’s premium vodka brand has partnered with the hilarious sequel movie Zoolander 2. The new Zoolander vodka is named after the Derek Zoolander’s signature model look Blue Steel. The outdoor advertising of Ciroc Blue Steel was focused around key bars and clubs in order to target a London Modern Elite audience. The artwork, as shot by Mario Testino’s team, is advertised on outdoor formats which consist of wrapped taxis, Large Format Digital, London Underground Digiwalls, London Underground LCDs and a roadside banner. Furthermore Taxis featuring the ad will be used during London Fashion Week.
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UBIQUITOUS - Ciroc Zoolander - Taxi Livery (1)

London Fashion Week goes Underground

Between 12th and 16th September, London Underground commuters were treated to daily highlights from London Fashion Week across Exterion Media’s XTP network.
Capturing the spirit of London Fashion Week, the exclusive footage opened the doors to one of the world’s largest fashion events, enabling fashion-conscious commuters to catch a piece of the action en route. Viewers were encouraged to share and discuss the event on social media using the hashtag #LFW.
Each day, footage was shot at a variety of runway shows and events, edited overnight and broadcast the next morning.
The activity, sponsored by Maybelline, forms part of Exterion Media’s content partnership with the British Fashion Council.
Via: Exterion Media

Karen Millen Targets Fashionistas

Karen Millen currently have two very striking bus wraps running simultaneously in Paris and London. Following the success of their 2013 campaign which saw a sales uplift as a result of bus liveries, the brand have continued to invest in the format. Planned through Cream, Posterscope and PSI, the activity has targeted the London and Paris fashion week audiences and will continue to target routes in proximity to relevant art exhibitions such as the David Bailey Stardust exhibition at the National Portrait Gallery.

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