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Metro Germany celebrates International Women’s Day by giving newborn girls an entrepreneurial boost

Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support.
These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries.
To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to launch “Own Business Girl” just in time for International Women’s Day.

The campaign is issuing every girl born in Dusseldorf today her own business card along with a fixed-term deposit worth 2,000 euros, or nearly $2,500.

With help from comms agency achtung!, “Own Business Girl” will appear in the press, on the radio, out of home and on social. Dusseldorf hospitals and the Union of Midwives are also helping recruit newborn female business owners. But if your baby slips through the cracks, you can email Metro at obg@metro.de. (Be sure to include the first name, last name, phone number, email address and relation to the child.)

The cards are being produced by Letterjazz in Essen and will be given to the parents during an event in Dusseldorf.
Eligible bairns must be born between midnight and 11 p.m. on March 8 within Dusseldorf’s city limits, and registrations will be accepted through the 31st of the month.
As a bonus, HypoVereinsbank will open the accounts with a guaranteed interest rate of 2 percent per annum—which is more than our banks are giving us now, so get on that! Assuming that the base amount can’t or won’t be added to, but accounting for compounding interest, the final payout at age 18 would amount to $3,522.06—which is about what my partner and I put together when we started our own business.
While that’s hardly a silver spoon, we’d definitely call it a golden ticket.
Via: AdWeek

Charity uses a 'lost purse' to highlight victims of hidden financial abuse

You can’t always see the signs of financial abuse. To help people take notice, All State Foundation gave them a glimpse into a victim’s life through a lost purse.
They released a harrowing film aiming  to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”
The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.
Via: The Drum
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Dynamic, digital out-of-home, multiple language campaign targets German travellers for Commerzbank

PSI, Posterscope’s international division, and Vizeum, have deployed a unique digital out-of-home (DOOH) campaign in multiple international airports for Commerzbank using the Liveposter Platform.
The campaign, aimed at business travellers, appears at Paris CDG, New York’s JFK and London’s City and Heathrow airports and will run on DOOH screens throughout the airports and departure lounges for the next four weeks.
Activating flight departure data across key international airports, the campaign serves highly personalised messages to German travellers in their native language, outside of their homeland.
The campaign creative is presented in each country’s local language and flight departure data is used to trigger dynamic messaging in the German language, served to the appropriate screens and locations, as flights to Germany prepare to depart.
The DOOH campaign is being supported with an online display advertising campaign feature on the German language version of BA.com, also planned and bought by PSI and Vizeum
Margarita Christoforidou, Senior Account Manager, at PSI said: “The flight data now available to us means we can create and deliver even more highly targeted campaigns in airport locations.  This campaign for Commerzbank will not only reach the right people, at the right time, but will also show creative executions in their own language.  What could be more relevant and more engaging?”
Uwe Hellmann,  Head of Brand Management and Corporate Marketing,  at  Commerzbank, added: “We were looking for an exciting and dynamic campaign to promote our corporate client campaign  to travellers heading to Germany from key international locations across the world.  The ability to reach these travellers as they prepare to depart from the airport and speak to them in their own language is highly innovative and we are excited to see the results.”

Santander Uses DOOH and Real Time Content to Drive Traffic to Mortgage Calculator

Although Mortgages may not sound like the most glamorous of subjects, this activation – devised to create standout and engagement for this low-interest category –  certainly is.  The campaign, created by Posterscope, Liveposter, and Carat used digital Out-of-Home and real-time content to deliver high dwell times, relevant messaging and capitalise on customer mind-set to drive potential new customers to their mortgage calculator.
The two-week burst used Transvision screens across London Rail stations, and incorporated live data feeds which displayed average house prices for our commuters.  These were timed to coincide and match the next trains which were due to leave. This gave our commuter a great indicative view on how much the average house price would be for destinations that would fall into their journey. The display of the routes would be timed to show before the train departure to catch people who are looking at the departure boards.
 

MasterCard launch “Priceless Surprises" RWC campaign

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road.
MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of  ’44 Days of Crazy’ campaign. The activity consisted of an installation that asked fans to sing along with their preferred national anthem in a booth. Their passionate war cries entered them into a competition to win prizes including tickets to the World Cup, free taxi rides and branded scarfs. The activation culminated in a group of selected fans that would be surprised by Dan Carter as they sang their national anthem in the booth. The content was then captured and will be played out on all the digital formats within Waterloo station in the coming weeks.
MasterCard are extending the competition across social media platforms with the tag #44daysofcrazy to encourage people to tweet about how they are “turning their world oval” with pictures of flags and other props as well as objects that look like rugby goalposts.  Great use of OOH with social amplification.
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London Commuters can Donate to Charity with Contactless Payments

London commuters have very quickly accepted the idea of contactless payment cards, which could soon be an effortless way to give to charity as well. “Penny for London” makes it easy for travelers to donate between 1p and 10p every time they use their card. Kind-hearted souls can choose from charities that include the Mayor’s Fund for London, Cash for Kids, The Prince’s Trust, and many more.
To get started, you first need to register one of your cards on the Penny for London website. From there, you can keep track of your donations and set up monthly limits to make sure you’re always in control.
Barclaycard was responsible for developing the “micro-donation” system which is compatible with any Visa or Mastercard.
Transport for London is currently the main partner of the scheme.
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Via: psfk

World First's Outdoor Campaign

World First is celebrating its 10-year anniversary with its first ever outdoor advertising campaign. Planned and booked by Carat and Posterscope, the campaign introduces the new Mr Men character ‘Mr First’ across the national Transvision network and rail 48-sheet locations situated in, and around, London.
Featuring the classic Mr Men characters: Mr Silly, Mr Grumpy, Little Miss Scatterbrain, Little Miss Dotty, Mr Wrong and Mr Nonsense, the campaign plays on the idea that none of them know that “Mr. First knows a better way” to transfer money abroad.
Karen Eisen, Global Marketing Director, said: “At World First, the customer experience is at the centre of everything we do, so we wanted a [campaign] that really brought our brand to life and resonated with people on a personal level. Mr First really cuts through the clutter and tells our story in a unique, compelling and memorable way.”
World First’s campaign will reach affluent, connected and highly mobile commuters at major rail hubs and key commuter stations for two weeks from Monday 6th October.
 

Canadian Bank Thanks Customers by Surprising Them with Gift-Dispensing ATMs

As part of their ‘#TDThanksYou’ campaign, Canadian bank TD Canada Trust converted some of their ATMs into ‘Automated Thanking Machines’ that dispenses gifts.
Instead of cash, the machine dispensed gifts such as bouquets of flowers, clothes and air-tickets to the visibly puzzled-turned-shocked recipients.
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Via: Design Taxi