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JetBlue Asks Flyers to 'Reach Across the Aisle' in Election-Year Stunt

Jet Blue invited 150 unsuspecting passengers to “Reach Across the Aisle” in this fun, election-themed stunt from longtime partner MullenLowe.

Those travelers were given the chance to win free round-trip airfare to one of 20 domestic or international destinations served by the carrier. But … they’d get those travel certificates (worth about $300 each) only if they could decide on a single destination by unanimous vote before their six-hour flight from Boston landed in Phoenix.

“JetBlue is one of those brands that is very comfortable being involved with the bigger conversation,” MullenLowe executive creative director Tim Vaccarino told Adweek. “This being one of the most polarizing political climates in history, we saw an opportunity to make a comment about what’s truly possible when we all work together.”

So, could this diverse group make the tough compromises necessary to reach an accord? Or, in an airborne parody of our putrid political process, would they behave like whiny babies, gridlocked at 40,000 feet?

watch video below:

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Via: Adweek 

Heathrow’s Digital Upgrade

London Heathrow, Europe’s busiest international airport, has undergone a complete upgrade of its digital network. JCDecaux Airport have installed 181 brand new digital screens across terminals 3, 4 and 5 to bring them in line with the cutting edge technology used in terminal 2, Heathrow’s newest terminal.
The DAPS, digital airport panels, have increased in size to an unmissable 70 inches, giving the departure lounges a refreshed vibrant feel and offering brands a fantastic platform to broadcast to the influential airport audience. As well as upgrading old screens, the DAPs network has also been extended to include 42 new locations across terminals 3 and 4.
One of the most significant developments in the upgrade project was the installation of 19 iVisions in the terminal 5 baggage reclaim hall, replacing the old 6 sheet units. Through their fantastic sight lines and synced digital this network of 80 inch screens offers a truly immersive opportunity.
These state of the art screens offer dynamic digital capabilities, enabling advertisers to tailor content to specific audiences, events or environments by utilizing live data streams. This allows for greater flexibility, creativity and impact through contextual and relevant messaging, proven to be more memorable for the audience. This is an exciting time for advertisers at Heathrow as the upgraded digital network offers them the chance to connect with the audience in a new and different way.
Heathrow hosted a world-first dynamic digital campaign in April 2015, in which Heathrow Express and DOOH.com combined 5 live data streams to create a real-time journey comparison generator. Utilizing real time data is becoming easier and increasingly popular with advertisers, and something we hope to see more of at the airport going forward.
Via: JCDecaux 

An Elvis Impersonator on a Digital Billboard Takes 'Shotgun' Weddings to New Heights

Campaign for Norwegian Airlines Dares Couples to Get Hitched, on the Spot.
The idea of “shotgun” wedding can conjure up images of young lovers jetting off to Vegas and getting hitched at a seedy chapel by a preacher who also happens to be an Elvis Impersonator. But this campaign out of M&C Saatchi Stockholm, for Norwegian Airlines, juggles things around a bit and offers people a free trip to Vegas — after they get hitched on the fly in Stockholm — by an Elvis impersonator preaching from a digital billboard.
The flyer, which introduced the first-ever non-stop route between Stockholm and Las Vegas last fall, installed a giant video screen in a Stockholm mall that live-streamed directly from the Little White Chapel in Vegas, where preacher Elvis was waiting on standby. The billboard “challenged” Swedish passers-by to wed right then and there, on the spot, for a free trip to the gambling capital of the world, where they’d then be able to enjoy their honeymoon.
As seen in the video, some couples actually bit, but we’re wondering on if getting married “virtually” has any legal weight in the country. If anywhere, we’re figuring Sweden would be so far advanced.
“The campaign idea reflects the spontaneity and madness of Las Vegas and attracted the right target group: people who dare to do something different,” said Head of Marking at Norwegian in a statement.
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Via: Creativity Online 

Amsterdam Airport Baggage Car Gets Lost in Antwerp

A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions.
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Via: PR Examples

Virgin America's Bus-Shelter Ad: 'Test Drive' Before Buying a Ticket

Travel often? Use Google Street View? Hell, maybe you’ll love Virgin America’s Seat View.

It’s exactly what it sounds like: You use the campaign to “stroll” through the Airbus A320 that flies out of all 22 destinations Virgin America serves. Nervous about the leg room in coach? Check out Main Cabin Select. Or wander right past the partitions into First Class, though sadly you won’t be able to try the built-in lumbar massagers.

The work results from the insight that some U.S. airlines use ad campaigns to highlight amenities that aren’t actually available on all flights, says Abby Lunardini, Virgin America’s vp of brand and communications.

google

“People have increasingly come to rely on Google Maps and Google Street View to explore their world,” says Google Maps Street View program manager Deanna Yick. “We hope launching this Street View imagery will help better inform travelers of what they can expect, and to see Virgin America’s award-winning cabins.”

Via: Ad week