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NYC Taxi Wrecked by Giant Axe in World of Warcraft PR Stunt

Earlier this week, a photo stunt promoting World of Warcraft appeared in New York City. The stunt featured a giant axe stuck in a NYC taxi in Times Square to promote the release of the Warlords of Draenor expansion.
Via: PR Stunts

In Toronto, an Interactive Mattel Ad Plays Pictionary with Passersby

At Mattel Games, they believe that “anytime is game time,”—even at the unlikeliest of places and in the most unconventional way.
An interactive display was set up in the middle of a shopping mall in Toronto, Canada that showed a man asking passersby if they wanted to play Pictionary. Most people in the crowd appeared to be skeptical of the stunt until a young boy approached the board and started “playing” with it.
Participants who managed to guess the picture correctly were even further surprised when they were presented with gifts by hidden Mattel staff.
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Via: Design Taxi