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Coughing billboard highlights the risks of smoking

Similar to Posterscope and Carat Scotland’s 2015 coughing billboard to raise awareness of lung cancer, to most passersby, Åkestam Holst’s latest work for pharmacy Apoteket Hjärtat seems like an ordinary billboard.
But thanks to in-built smoke detectors that react to smokers lighting up and smoking anywhere near it,  when someone near the screen lights a cigarette, the billboard awakens. The model featured in the billboard then starts coughing before the smoker  gets tips on various nicotine-products to substitute smoking.
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Via: Little Black Book
 
 

Cancer Institute NSW creates a 'smart' dynamic OOH campaign based on real-time radiation levels.

In an Australian media-first, the newest out-of-home campaign from the Cancer Institute NSW and advertising agency Soap, is utilising UV Index data to trigger sun smart messages based on real-time radiation levels. Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.
Via: adsoftheworld

Matches That Help To Quit Smoking

A Ukrainian campaign encouraging youngsters to quit smoking has taken a ‘show not tell’ approach, by redesigning matches to show the mark cigarettes leave on the lungs.
According to the video, Ukraine’s younger generations are aware of the smoking hazards but still consider themselves to have time before those problems come to light.
However, instead of telling smokers about what it does to their lungs, the agency Publicis Visage opted to show them that every cigarette leaves a mark with a matchbox.
Rather than putting the course striking surface at the side of the box, the campaign’s matches feature the course striking surface on the front the shape of lungs.
Each time a match is lit, the action of striking it leaves a mark on the lungs. The design was also taken off the box and put on posters for those on the street to interact with and see.
Video below:
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Via: Stop Press 

#MissingType Returns as Brands and Places Drop As, Bs and Os From Names

In June 2015, brands and street signs dropped the As, Bs and Os from their names – the letters that make up blood types – to highlight National Blood Week and the lack of blood donors. In just 10 days after launching the campaign, a record 30,000 new donors had signed up.
The award-winning effort by NHS Blood and Transplant is back – and this time, it’s global, being activated across 22 countries. Everywhere from the U.S and Australia to Brazil and Nepal is getting involved – and further to the PR-led approach last year, a TV ad campaign will run alongside it (see below).
In England, the focus is on a particular need for more young blood donors and more black and Asian donors.
The number of people becoming donors and giving blood for the first time in England decreased by 24.4% in 2015 compared to 2005.
This year, the campaign is bringing together 25 blood services from 21 countries, covering one billion of the world’s population. Each is calling for new donors to ensure blood donation for future generations.
Throughout the campaign As, Bs and Os will disappear in everyday and iconic locations around the world.
Brands and organisations backing the campaign already include Microsoft, St Thomas’ Hospital, Boots, Warburton’s and Manchester City. Other launch partners include Lloyds Bank, Paddy Power, Transport for London, Claire’s Accessories, Tottenham Hotspur, Santander and Royal Mail, which has issued a special postmark for all letters sent in the UK this week to support the campaign.
Mark Perkins, Creative Director at MHP – ENGINE said: “Last year the activity was predominantly PR led. Building on its success and the content created in the media relations and digital campaign, the TV creative from ENGINE agencies WCRS and Trailerpark takes Missing Type to another level of visual disruption. Now we need as many brands, organisations and individuals to join the movement on social media using #MissingType with a link toblood.co.uk to help drive new donor registrations to help save lives”.
Video below:
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Via: PR examples 

Company Sent 6,000 Bags of Green Tea to Trump to ‘Purify’ his Mind

An Indian company decided to play a prank on Donald Trump — by sending him 6,000 bags of green tea.
In a video on YouTube, two women with the company TE-A-ME Tea took the giant box of green tea to Trump Tower to deliver to the Republican presidential candidate.
“Dear Mr. Trump, namaste from India, we are sending you lots and lots of natural green tea,” TE-A-ME said in the video. “It fights against harmful free radicals. It helps purify mind and body and regain a healthy balance. It has also proven to make people smarter. Please Mr. Trump, drink the tea. For your sake, for America’s sake, for the world’s sake.”

Green tea does have numerous health benefits, including preventing heart-related issues, lowering cholesterol and aiding the memory, according to WebMD.
The company told Buzzfeed they could only leave the box of tea with Secret Service and couldn’t take it to Trump personally. They included a note that promised the supply should last through four years of Trump’s possible presidency, but they would be happy to supply more if he needed it. With 6,000 bags of tea over four years, Trump could have four cups of green tea per day.
The company called the delivery “Trumping Donald, a TE-A-ME Intervention.”
“We can’t stop him, but maybe we can change him,” the video states.

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#BrutalCut Campaign by Weber Shandwick Raises Awareness of FGM with ActionAid UK

Global engagement agency Weber Shandwick and outdoor media partner Clear Channel have launched a campaign with ActionAid UK to raise awareness of female genital mutilation (FGM). The campaign called #BrutalCut officially launching on 28 July, is a fully integrated digital campaign spanning traditional and social media channels as well as digital out of home.
Very short messages from Kenyan girls facing the threat of FGM are being brutally ‘cut’ into content at scale, including celebrities and vlogger’s YouTube and Instagram videos, photos, cinema trailers, digital publisher content as well as digital Out of Home screens up and down the UK.
The messages drive to the brutalcut.org website where anyone can add a #BrutalCut to their video or photo and share on social media.
Clear Channel, one of the UK’s leading Out of Home media owners, has supported the campaign by hosting the first ever synchronised disruption of digital outdoor across their national network of outdoor media sites. #BrutalCut features on hundreds of digital screens right across the UK, including one of the most iconic advertising sites in the world, One Piccadilly.
Support for the campaign has also provided by publishers including The LAD Bible group who cut their content across the Lad Bible and Pretty52 social media channels, reaching several million fans. Alesha Dixon, Katherine Kelly, and Joanne Froggatt along with a host of other well-known UK actors, comedians, performers and YouTube stars also interrupted their own videos with messages from Kenya. The campaign was also showcased to thousands of revelers at The Latitude festival in July
ActionAid’s Brutal Cut campaign aims to alert people to the short and long term dangers of female genital mutilation and raise vital funds to provide safe centres for girls fleeing FGM in Kenya. In the centres, girls can rebuild their lives free from fear and stay in school. They are also an essential space for local women’s groups that ActionAid supports to campaign against FGM in their communities.
“This is an issue most people don’t want to confront. So we needed a brutally disruptive idea. An idea bold enough to break free of its channel to become news and social currency,” said James Nester, Executive Creative Director, Weber Shandwick.
“It’s amazing so many vloggers, publishers and corporate partners have already got involved with the campaign – it’s an idea that works across any media and is reaching people who have never considered this issue before,” said Luke Walker, a creative behind the campaign at Weber Shandwick.
“#BrutalCut is an incredibly powerful campaign and we’re proud to have worked with Weber Shandwick and ActionAid to create the first ever synchronised disruption of outdoor media, reaching people right across the UK” said Chris Pelekanou, Commercial Director at Clear Channel UK.
“We’re delighted to be working with Weber Shandwick to end female genital mutilation in remote regions of Kenya. The so-called cutting season starts next week. We aim to reach people who may never have considered the issue before using highly disruptive #BrutalCut videos. One girl cut is one to many. We all have a role to play by supporting front line women’s networks who provide safety for girls fleeing FGM, and are starting to stamp out the practice for good,” Janet Convery, Director of Public Engagement at ActionAid commented.
To find out more, or add a #BrutalCut to your photo or video, please visit www.BrutalCut.org.

Sit Down to Save Lives in OOH Blood Donation Campaign

SANBS wanted to encourage more people to donate blood, especially at the malls where mobile blood drives frequent. We needed to make shoppers aware of the fact that one pint of blood can save three lives and encourage them to donate blood there and then.We came up with simple idea sit down to save lives. Our installation involved a chair that was connected to three empty blood bags shaped like people. These blood bags were set up beside the chair with a message that read, “Every time you sit down to donate you save three lives.” Utilising Archimedes’ principle of displacement, when shoppers sat on the chair the three blood bags filled up with red (blood-like) liquid bringing the message to life for all to see.
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Via: Best Ads on TV

Fetch Create Giant Dog Bowl to Educate Pet Owners on Hydration

Sometimes it can be easy to forget that your furry little friends are in fact living and breathing beings, not just really cute teddy bear cuddle machines. OK that’s an exaggeration (of course I know dogs etc. are alive), BUT I think you’d be surprised how often pet owners forget to keep their pet’s water bowl topped up. Fetch, the online pet store from Ocado, has created ‘the world’s largest dog bowl’ (not sure if this is actually true), in a bid to educate pet owners on the importance of keeping their dogs hydrated this summer.

The bowl is at a Fetch On Tour event in Kennington Park, which kicked off today and will be there until the 16th July. Like most dog bowls it will be filled with water, allowing your pooches to go and have a swim in the sunshine.
Fetch employees will be on hand to provide dog owners with expert advice and guidance for their pets, particularly around keeping them hydrated during the summer months.
(Source: Event Magazine)

What’s all the buzz with Buzzbike?

New kids on the block Buzzbike have just launched their new start-up company on Crowdcube. They offer a free bike for Londoners. Yes, that’s right a free bike.
Advertising guru Tom Hares was struck by the size and speed cycling culture has grown over the past couple of years in the capital. This is when he came up with the idea of Buzzbike.
The way Buzzbike works is every bike has brand specific advertising printed on it. A bike is then leased to a rider for zero cost 24/7. This is a brilliant idea as it would not only create unique advertising space all over London, but also encourages people to make the most out of a free bike and get fit!
Buzzbike has partnered with Cooper, the company who made the iconic Mini Cooper. The brand is now focusing its attention on all things two wheels, and will be providing Buzzbike with single speed bikes that will be used for the scheme. The bikes themselves will also feature some pretty cool kit like puncture proof tyres, and a famous Brooks saddle. Buzzbike isn’t just handing over a bike ready to be scrapped. They want their riders to have a super bike that is built to last with everything London has to throw at it. Riders will also be given quality lights and lock, an annual service, insurance, and brand incentives if they weren’t already convinced!
All the rider is expected to do is connect to the rider app so the bike can be tracked. The rider must cycle to work a minimum of 12 days a month, and finally, the bike must be locked securely. Not much to ask really for a free bike.
We believe this scheme is going to be a bigger success than Boris bikes and could change cycling in London forever. The reason the scheme will be so successful is it allows brands to advertise in unprecedented advertising free areas, but also gives someone a free bike who may not have had access to one before. It won’t be long before Buzzbike is in other major cities too. If you live/work in central London and are interested in the scheme, you can find out more at buzzbike.london to sign up for the pilot scheme set to start in autumn.
Video below:
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Via: BIKMO

FCB  Lisbon Encourages Healthy Eating in an Unexpected Way

Eating unhealthy food is easy, it’s usually fast, relatively tasty and pretty cheap. But would you still get that slice if, instead of paying cash, you paid by running three miles? FCB Lisbon in partnership with ADEXO (Portuguese Association of Obese Patients and Former Obese) created “The Moving Food Truck,” the first food truck that charges customers the amount of exercise they’d need to burn off the calories they’re about to eat. The simple and fun idea helps bring attention to what we put in our bodies and how much effort it takes to exercise it off.
Video Below:
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Via: Interpublic