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São Paulo uses street artists to communicate important initiative to help the homeless

São Paulo has a significant number of homeless people on the streets. Despite numerous public shelters, many have empty beds every night. One of the reasons: the homeless do not want to abandon their dogs, which are not usually accepted in shelters. Now, the new units accept and guarantee space for the pets, but unable to communicate this to people who did not own phones, TVs or were not active on social media, the beds remained empty, while hundreds of people continue to sleep on the sidewalks.
To communicate this change to the homeless, São Paulo City Hall decided to create a new communication channel, with a direct impact. 5 different street artists, transformed the roof of viaducts, and underpasses, where the homeless people are usually found – especially at night before going to sleep –, in a direct and effective media, with the main goal getting those in vulnerable situations to have the opportunity to sleep with comfort, safety and dignity, without compromising their pets.
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Via: Ads of the World

Swedish opera demonstrates how the homeless are ignored

Folkoperan is an opera house in Stockholm, which is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March.
To promote the show, and illustrate how exposed groups are ignored in society- which is a primary theme in the show- Folkoperan and a number of homeless people who are performing in it took to ten different street locations with free tickets.
The actors wrote signs about their performance, offering two free tickets to the first people to stop and talk to them. They stood where you would expect to find them; by the subway, outside the grocery store and on many other of Stockholm’s busiest locations.
Thousands passed by and ignored the messages, taking  12 hours for the first person to claim 2 free tickets.
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Via: PR Examples

Out of Home Supports People Out of Home

“Don’t let homeless people freeze to death”
Posterscope Netherlands starts 2016 with a very special campaign. Working in collaboration with Media partners JCDecaux, Exterion and Clear Channel, the campaign aims to raise money for Sheltersuit, a new charity that is related to Out of Home.
Sheltersuit produces jackets and sleeping bags for homeless people. It’s a new Dutch initiative that protects homeless people from low temperatures, wind and rain by giving them a warm suit to survive the outdoors.
The national outdoor campaign runs from 20th-27th January and asks people to donate money with their mobile phones.
 
Campaign
The campaign is a non-profitable collaboration between JCDecaux, Clear Channel and Exterion Media initiated by Posterscope Netherlands. To support this charity the Out of Home media owners worked with Posterscope by donating 3.500 six sheets free of charge.  The media value equated to €350.000. Posterscope developed this initiative and campaign to position the Out of Home sector in a positive daylight while delivering a valuable social contribution. The visual is optimized by Validators. The impact of the campaign is being monitored by MeMo2.
 “Don’t let homeless people freeze to death”
The creative for the Sheltersuit campaign – with real homeless people as models – has been created by isobar. In the poster visual you can see the harsh circumstances homeless people have to deal with during the winter period. It’s a shocking visual that reflects the cry for help of homeless people during winter. People are asked to donate €3 which will go entirely to Sheltersuit to create and distribute this special jacket.
 homelessness

psLIVE, Posterscope and PSI get into the Christmas spirit to raise money for the local soup kitchen

In 2015 around 30 of us from psLIVE, Posterscope and PSI have been working in a Soup Kitchen for homeless people based round the corner at the American Church on Tottenham Court Road.
They needed to raise £300 to buy consumables such as paper plates, cups, basic ingredients such as sugar, tea coffee etc, and we thought we could raise that as a Xmas gesture – a neighbourly act so to speak.
So on Tuesday 8th December, between 12 noon and 4pm, a social media booth appeared in our breakout area –generously donated by The Flashpack – one of psLIVE’s delivery partners, and everyone was asked to join in the fun to raise money for this worthy cause. Props and a snowy backdrop was provided and then the fun began.
On Friday 11 December the organisers of the Soup Kitchen paid a vist to the Qube where we presented a cheque to the value of £462, which was gratefully received.